Halal food certification in the UK and its impact on food businesses: a review in the context of the European Union.

Fuseini, Awal

doi:10.1079/pavsnnr201712007

Cited by 12 publications

(10 citation statements)

References 6 publications

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“…Notable among the differences seen are; the acceptability of stunning, the acceptability of mechanical slaughter, the acceptability of thoracic (chest sticking) for large ruminants and the permissibility of meat from animals slaughtered by individuals other than a Muslim. Fuseini (2017) suggested that the Halal sector urgently needs a system of monitoring or accrediting HCBs to ensure that these organisations implement robust quality management systems to increase integrity and to increase consumer confidence. The Halal Monitoring Committee (HMC) and Halal Food Authority (HFA) are the two oldest HCBs in the UK and certify the majority of food businesses.…”

Section: Halal Certification: the Uk As A Case Studymentioning

confidence: 99%

“…These additional requirements on meat exported to the major Halal markets and the readiness of Halal meat exporters to comply, has highlighted the significance of Halal certification to exporters. Fuseini (2017) noted that Halal consumers generally regard HCBs as the enforcers of the Islamic dietary laws and that they give consumers assurance that Halal certified products meet these laws as enshrined in Islamic scriptures. However, there appear to be differences in opinion among HCBs with regard to the acceptability of certain practices (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Halal food marketing: an evaluation of UK halal standards

Fuseini

Hadley

Knowles

2020

JIMA

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Purpose Because of the economic significance of the Halal meat market, many food business operators have started trading in Halal meat products. Some businesses rely solely on the services of Halal certification bodies (HCBs) to assure Halal consumers as to the authenticity of Halal meat products. However, the lack of unified national or global Halal standards has resulted in confusion as to what is authentic Halal. This paper aims to survey HCBs in the UK to highlight the major differences between the various Halal standards with regard to Halal meat production. Design/methodology/approach Out of 15 HCBs that the authors contacted, 9 agreed to participate in the study. Respondents were asked to indicate what slaughter practices are acceptable according to their standard and further indicate if their respective organisations carried out speciation testing to detect the presence of foreign deoxyribonucleic acid in certified Halal products. Findings All nine certifiers indicated that they owned and operated according to a written Halal standard. The majority of certifiers indicated that they accepted pre-slaughter stunning if the stunning did not result in the death of animals prior to exsanguination, a Muslim should perform the slaughter and a short prayer must be recited and only manual (by hand) slaughter is acceptable. Research limitations/implications The findings give an insight into acceptable and prohibited procedures during Halal meat production in the UK. Abattoir operators, meat processors and retailers can use this as a guide when selecting suitable Halal certifiers for their businesses. Originality/value The study reveals that there are a number of HCBs in the UK who are all operating according to the different interpretation of the Halal dietary laws. The paper further highlights the different slaughter procedures that are acceptable and prohibited to different certifiers.

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Section: Halal Certification: the Uk As A Case Studymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Halal food marketing: an evaluation of UK halal standards

Fuseini

Hadley

Knowles

2020

JIMA

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“…Likewise, takaful and Halal tourism constitute an emerging area of interest in the market because of its implications on many attractive segments of market (Battour and Ismail, 2016;Chanin et al, 2015;Ngah et al, 2014). From food to financial markets, businesses have greatly benefited by adhering to the Islamic principles to attract more and more Muslim consumers (Fuseini, 2017;Aysan et al, 2018). Takaful, the Islamic mode of insurance, confirms to the Islamic principles of economics and transactions.…”

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confidence: 99%

Predicting the intention of generation M to choose family takaful and the role of halal certification

Farhat

Aslam

Mokhtar

2019

JIMA

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Purpose The purpose of this paper is to investigate the factors that influence the intention to choose family takaful in Pakistan through using theory of reasoned action (TRA) model. While family takaful is not a new financial solution in the market, the main factors that motivate customers to purchase family takaful remain unexplored. To fill this gap, this paper investigated the impact of attitude (ATT), subjective norm (SBN) with the addition of Halal certification (HCT) to predict the behavioral intention of customers in Pakistan. Design/methodology/approach The sample data of 250 respondents was drawn for this paper. The respondents were the regular visitors to the Islamic banks in Pakistan and were selected through judgmental sampling. Of 250, total 237 responses were included in the final study, after excluding the inappropriate and missing responses. For the final data, EFA, CFA and SEM were used to test the significance of relationships between the IVs (ATT, SBN and HCT) and DV (BI). Findings Findings from the SEM analysis suggest that ATT, SBN and HCT have positive significant relationships with BI. SBN appeared to be the most influencing factor that influences the behavioral intention to purchase family takaful. Research limitations/implications The paper has practical implications for takaful managers and academics. Bank managers can draw marketing communication policy based on the findings of this paper. While for academics, this paper laid a foundation for future studies by integrating Halal certification in TRA as a predictor to the behavioral intention towards selecting family takaful. The empirical nature of this paper will enhance understanding of the Islamic financial market and its customers specifically. Practical implications The findings of the paper also hold significance for managers and policy-makers of Islamic financial institutes. It guides to design the marketing strategies to develop the right attitude of customers, emphasize subjective norms and Halal certification when communicating the family takaful products to customers. As such, brand managers of family takaful may leverage the role of belief in developing the right attitude and then linking it to the family takaful brand. The attitude is rooted in the belief, and for family takaful brands, it potentially be useful to allow it a broader space in the brand strategies. Likewise, subjective norms in terms of choosing family takaful comprises the perceived social pressure of customers feel towards purchasing takaful for families. It highlights the role of social contacts and effect of their behavior and choices over customers. The recommendations and positive feedback customers receive from their social contacts can be instrumental in instilling the sale of family takaful. In the context of Halal certification, the findings of this paper call takaful brand managers’ attention to the significant role Shariah compliance plays for potential customers of family takaful. Social implications The findings of the paper also have significance for managers and policy-makers of Islamic financial institutes. The findings of this paper guide them to develop marketing strategies, develop the right attitude of customers, emphasize subjective norms and Halal certification when communicating the family Takaful products to customers. Originality/value Family takaful is relatively a new phenomenon that demands empirical evidence for academics and managers. This is one of the early studies that investigates the determinants of purchase of family takaful through extended TRA model. Therefore, this investigation will serve as a cornerstone to the scant knowledge of family takaful in Pakistan and around the globe.

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“…Finally, many studies that have dealt with empirical analysis and country case studies, have referred to the Malaysian halal ecosystem. Only a few exceptions have carried out research relating to EU countries (Ahmed, 2008; Campbell et al , 2011; Fuseini, 2017; Lever and Miele, 2012). To the best of our knowledge, few studies have considered the state of halal food production and markets in Italy.…”

Section: Literature Reviewmentioning

confidence: 99%

Italian halal food market development: drivers and obstacles from experts’ opinions

Boni

Forleo

2019

JIMA

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Purpose The purpose of this paper is to investigate the trends and prospects for the development of the halal market for Italian foods, with a focus on pasta production as one of the most valued products of the Made in Italy brand. The analysis takes into consideration drivers and obstacles for developing halal orientation strategies in world and internal markets and opportunities and threats for Italian food firms. Design/methodology/approach Market dynamics were investigated by a forecasting tool, the Delphi method, which aims to explore future market trends and give suggestions for firm strategies and policy intervention. Besides firms, other experts involved in the Italian halal food sector were interviewed. Answers were organised according to the level of importance given to the different issues and to the level of agreement between the opinions of the experts. These findings were then discussed in relation to the contexts, both external and internal to companies, that had given rise to such opinions. Findings The halal food market represents a good opportunity for enlarging the overseas markets for Italian products and producers. Several external and internal factors related to the demographic, the institutional, the market and the firm contexts, emerged. The challenges that non-Islamic countries, markets and firms face in the adoption of halal strategies are mainly due to the institutional context, to the scarce awareness of halal principles and practices, and to some suspicion of Islamic food and culture that does not yet seem well-known and accepted on the domestic market. Originality/value The Islamic food market has still to be fully explored in Italy, this is despite strongly emerging demand and a growing number of firms showing interest in implementing halal certification and entering new Islamic markets. The paper findings contribute to the scarce empirical literature about the halal market in Italy and give some recommendations both for supporting further studies, identifying preliminary implications and suggesting policy measures.

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Halal food certification in the UK and its impact on food businesses: a review in the context of the European Union.

Cited by 12 publications

References 6 publications

Halal food marketing: an evaluation of UK halal standards

Halal food marketing: an evaluation of UK halal standards

Predicting the intention of generation M to choose family takaful and the role of halal certification

Italian halal food market development: drivers and obstacles from experts’ opinions

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