Haiti’s Prized Presidential Legacies

Destin, Yven

doi:10.1353/jhs.2014.0015

Cited by 7 publications

(4 citation statements)

References 18 publications

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“…When talking about the Haitian identity or "Haitianity," considering the Haitian leaders who played a major role in creating a national identity (Destin, 2014) …”

Section: The Haitian Identity or "Haitianity"mentioning

confidence: 99%

A marketing research tool for destination marketing organizations' logo design

Séraphin

Ambaye²,

Gowreesunkar

et al. 2016

Journal of Business Research

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“…When talking about the Haitian identity or "Haitianity," considering the Haitian leaders who played a major role in creating a national identity (Destin, 2014) …”

Section: The Haitian Identity or "Haitianity"mentioning

confidence: 99%

A marketing research tool for destination marketing organizations' logo design

Séraphin

Ambaye²,

Gowreesunkar

et al. 2016

Journal of Business Research

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“…The word "magic" in the logo of the resort is also reminiscent of the same idea. Both logos are also reminiscent of the fact that Haiti was a rich colony, with agriculture (and mainly the growth of coffee) playing an important role in its prosperity (Destin, 2014;Roc, 2008). Both logos are reminiscent of women to the social roles of breeders, mothers, nannies and labourers (Charles, 2014).…”

Section: Findings Analysis and Discussionmentioning

confidence: 99%

Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination

Séraphin

Yallop

Căpăţînă

et al. 2018

IJCTHR

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Purpose The purpose of this study is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focusses on how heritage is used by private- and public-sector tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particular, the paper investigates how these organisations use heritage in their branding and logo design. Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review and analysis of research and secondary data on Haiti. The study uses visual research methods to examine and reveal the basis and composition of logos of both private- and public-sector organisations in Haiti. Findings The findings of this paper suggest that capturing the essence of the destination is critical for any visual identification (i.e. logos), and that the visual identification can either adjust representation of past events to the time being (heritage) or move away from the past with clear expectations for the future. Such findings are reflected within the new marketing strategies adopted by the Haitian destination marketing organisation (DMO) and a private resort that we used as examples. Both moved from an idiosyncratic identity-based logo to a universal “sea-and-sun” stereotyped one that goes against heritage for which authenticity is the most important criterion. Practical implications The findings of this research may help destination managers in general, and DMOs in PCCD destinations in particular, to design logos aligned with their marketing and branding strategies. The findings of the paper may also assist industry experts in designing logos that communicate with potential tourists, by leveraging heritage to influence their emotion and decision making. Originality/value This paper represents one of the first papers in tourism research that examines branding strategies of both public and private sectors in the context of Haiti. The research contributes to the body of knowledge on heritage and destination marketing by exploring the role of heritage in the Caribbean area’s branding and marketing strategies.

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“…The Haitian tourism industry has its best years under Paul Magloire's administration. This period (1950)(1951)(1952)(1953)(1954)(1955)(1956) was known as the Golden Age (Destin, 2014).…”

Section: Historical and Contextual Frameworkmentioning

confidence: 99%

The past, present and future of Haiti as a post-colonial, post-conflict and post-disaster destination

Séraphin

2018

JTF

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Purpose The purpose of this paper is to determine the future of the tourism industry in Haiti. More specifically, the paper answers the following question: will Haiti be able to reclaim a positive image and leading position in the Caribbean as a tourist destination? Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review. Findings The turning point in the development of the tourism industry in Haiti has been the 2010 earthquake which has triggered a will to provide quality products and service specifically in the hospitality sector, the most dynamic sector of the tourism industry. With the diaspora, Haiti has the potential to reclaim a positive image and a leading position in the Caribbean. That said, before performing at this level, the destination must first and foremost contribute to the wellbeing of its people as a sine qua non condition for the success of its tourism industry. Practical implications The findings of this research may help potential investors to decide whether or not they want to invest in Haiti. The findings of the paper may also assist the DMO in its branding and marketing strategy. Originality/value The alleviation of poverty using tourism as a tool in a post-colonial, post-conflict and post-disaster context should be analysed, understood and approached from a human aspect point of view and perspective. Resilience is what better describes the tourism industry and the locals in Haiti. The locals are neither passive nor powerless.

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Haiti’s Prized Presidential Legacies

Cited by 7 publications

References 18 publications

A marketing research tool for destination marketing organizations' logo design

A marketing research tool for destination marketing organizations' logo design

Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination

The past, present and future of Haiti as a post-colonial, post-conflict and post-disaster destination

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