Abstract:Although the aesthetic appreciation of flowers is a well-known aspect of human behavior, theories explaining its origin are missing. An exception is the evolutionary theory of Heerwagen and Orians, who suggest that humans emotionally respond to flowers because they signal food availability. However, fruits are stronger and more direct signals of food availability than flowers, therefore fruits should elicit stronger emotional responses than flowers. To test the theory, we performed two online studies in Czechi… Show more
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