The state-of-the-art H.264/AVC was designed for lossy video coding in the beginning. Recently, the H.264/AVC FRExt was developed by removing transformation and quantization for lossless coding. In this paper, we propose an efficient intra lossless coding method based on a pixel-wise prediction. The proposed algorithm introduces an additional intra prediction mode that employs the LOCO-I predictor of JPEG LS. We found that the proposed lossless coding algorithm achieved approximately 22.0, 2.6, and 10.7% bit saving in terms of compression ratio, compared to the H.264/AVC FRExt, lossless intra 4:4:4, and Takamura's lossless coding methods, respectively.