Guidelines for e-Startup Promotion Strategy

D'Avino, Marco; Simone, Valerio De; Iannucci, Marco; Schiraldi, Massimiliano M.

doi:10.4067/s0718-27242015000100001

Cited by 7 publications

(4 citation statements)

References 32 publications

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“…In the very first stage of the life cycle of the startup (the ‗seed stage') there is a project, but its implementation has not started yet or is only at the initial stage. There is a maximum degree of uncertainty, and the mortality risk is also maximum for the new company (D'Avino, De Simone, Iannucci, & Schiraldi, 2015;Romanelli, 1989). Usually, only the founder, and maybe his/her family members, are willing to invest their own capital in an entrepreneurial project that is mostly still non-implemented, with an organizational structure that is often still incomplete, with a business model that has not yet passed the market test (Reinfeld, 2018), and in the pre-revenue stage because the product has not yet been marketed.…”

Section: Startups and Reputationmentioning

confidence: 99%

The Reputation Factor in the Valuation of Startups

Gonnella¹,

Talarico²

2023

IBR

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This paper analyses the relationship between corporate reputation and valuation, with a special focus on startups. Considering the most accredited scientific and professional literature regarding startup valuation, an attempt has been made to understand if and to what extent reputation can be a value driver in the estimate of startups during the first phases of their life cycle. The authors conducted a systematic literature review, which showed a modest interest in the subject on the part of the scientific community, while – on the contrary – practitioners developed ad hoc methods for valuing startups in their very early stages also considering reputational drivers. These methods are not based on the forecasting of flows and rates, but instead explain the value of the startup with a series of qualitative parameters that are explicitly identified and individually quantified/valued, acting as indicators of the value of the entity. Among the most used approaches are the Berkus Method, the Scorecard Method, and the Risk Factor Summation Method. These methods include reputational factors among qualitative parameters, that is among the value drivers. The analysis and the conclusions reached offer a conceptual contribution and identify a research path that deserves attention.

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Section: Startups and Reputationmentioning

confidence: 99%

The Reputation Factor in the Valuation of Startups

Gonnella¹,

Talarico²

2023

IBR

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“…There are no revenues yet, because the product/service is still being planned, designed or, at the latest, tried for the first time (experimentation level), so the startup is in the socalled 'pre-revenue' stage. There is maximum uncertainty, and the investment is still at risk, as proved by the average mortality rate of startups, the highest in this stage of life cycle of an enterprise (Romanelli, 1989;D'Avino et al, 2015).…”

Section: Reputational Factors In Startupmentioning

confidence: 99%

The Reputation Factor in Start-up Companies: A Literature Review

Gonnella¹

2021

Proceedings of ‏The 7th International Conference on Opportunities and Challenges in Management, Economics and Accounting

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The paper analyzes the concept of reputation with particular reference to startup companies. The definition of 'reputation' that has inspired this work is that of a judgement of reliability expressed by a community about a social player based on the behaviour of that player over time. The peculiarity of this judgement is that only one or some of the members of the community have had direct knowledge of the player and their actions, and it is on this experience that they have based their personal judgements of value. The authors carried out a literature review in order to analyze the constituent factors of reputation. What emerges is that the reputational issue is configured with marked peculiarities in startups, in particular in the pre-revenue phase, when the startup has not yet matured its history. The reputation of the pre-revenue startup, in fact, since it cannot be the product of its activity, is the product of the activity and the behaviour of the founder and, more generally, of his team; in other words, the reputation of the latter becomes the reputation of the startup. Furthermore, it is a fundamental competitive lever for the startup, as it affects the ability to raise funds. Effective reputation management, therefore, cannot ignore the consideration of the life phase of the company and the nature of the subjects to which the reputational factors refer.

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“…Neste contexto, as empresas iniciantes com base na inovação e na tecnologia, também chamadas de startups, estão se tornando cada vez mais importantes no modelo de economia atual [4][5][6] . A flexibilidade gerencial, a capacidade de resposta rápida e a estratégia orientada para o crescimento econômico, social e ambiental são características que possibilitam que esse tipo de empresa se adapte às oscilações de mercado.…”

Section: Introductionunclassified

Modelos De Negócio De Empreendimentos De Base Tecnológica: Uma Revisão Sistemática De Literatura

Marchiore Petri,

José Avancini Schenatto,

Trojan

et al. 2023

Anais Do International Conference on Production Research Americas

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Resumo. O panorama comercial contemporâneo é caracterizado pela volatilidade, por riscos e incertezas, principalmente nas atividades relacionadas às empresas iniciantes de base tecnológica. As startups são fundamentais para o desenvolvimento da economia, pois são caracterizadas pela inovação, adaptabilidade e empregabilidade. Contudo, as taxas de fracasso deste tipo de empreendimento são expressivas e podem estar relacionadas ao planejamento econômico-financeiro e operacional. Diante disso, foi realizada uma revisão sistemática de literatura, a fim de identificar quais são os instrumentos que auxiliam na construção dos modelos de negócio de startups incubadas em universidades. Os resultados do estudo indicam que as startups devem ser dinâmicas e flexíveis e, desta forma, requerem um modelo de negócios adaptativo, inovador e que contemple a sustentabilidade econômico-financeira, social e ambiental. Desta forma, visando a viabilidade global e o sucesso de startups, é indicado que os modelos de negócio sejam desenvolvidos com foco na economia circular, na inovação aberta, no desenvolvimento ágil e do cliente e metodologias lean. Palavras-chave: Modelo de negócio, startup, revisão sistemática de literatura.

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Guidelines for e-Startup Promotion Strategy

Cited by 7 publications

References 32 publications

The Reputation Factor in the Valuation of Startups

The Reputation Factor in the Valuation of Startups

The Reputation Factor in Start-up Companies: A Literature Review

Modelos De Negócio De Empreendimentos De Base Tecnológica: Uma Revisão Sistemática De Literatura

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