Guest Editorial: African Musicological Investigation in a Culture Conscious Era

Abstract

The University of Nairobi is to be congratulated as the first African university to take this step forward in such an important African field. I am sure that subscribers to this Journal will also wish the best of success to Mathu and African Musicology, with the hope that it will be able to further the process of "discovering the 'disciplines and foundations of African artistry for future generations to build on". This is an aim to which the editors and contributors to African Music have been dedicated since the first appearance in 1948 of the African Music Society's Newsletter, the forerunner of African Music, and which we hold to in spite of the increasingly difficult. conditions in this unfortunate southern part of the Continent.

Gender Sensitivity and the Objectification of Females in Pop Nigerian Music Videos

“…These forms of music utilize everyday slangs, idioms and clichés understood by a majority of the masses and often used by the populace everyday (Ojukwu et al, 2016). Although pop Nigerian Music Videos had at some point been equated to music for the wayward, it does appear to be gaining traction and accolades on the international scene (Ekwueme, 2004). Gruber and Grube (2000) had explained that the exposure of teenagers and youths to sexual contents in electronic media has become alarming and more often than not, affect their behaviours, attitudes and beliefs.…”