Guest editorial

Baines, Paul; Brady, Mairead; Jain, Shailendra Pratap

doi:10.1108/jrim-03-2022-277

Cited by 2 publications

(2 citation statements)

References 27 publications

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“…National protectionism and antiglobalization sentiment have thus resurfaced (Mandler et al, 2021a). For example, the COVID-19 pandemic has catalyzed increasing consumer preferences for local products over imported products (Baines et al, 2022;Kannan and Kulkarni, 2022;Yelp Coronavirus Economic Impact Report, 2020). In this context, exporters face pressure to enhance their legitimacy and conform to the preferences of host country consumers (Steenkamp, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance

Gao

Wang

Jia

et al. 2022

IMR

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PurposeDrawing on institutional theory, this study seeks to advance the understanding of how the indirect effect of exporters' adoption of an international adaptation strategy on export performance via enhanced legitimacy is differently moderated by formal and informal institutional distances from the host country market.Design/methodology/approachSurvey data were collected from a sample of 251 exporters in China and analyzed with a multiple regression model to test the hypotheses.FindingsExporters' use of an international adaptation strategy affects their perceived legitimacy, which in turn influences their export performance. Moreover, formal institutional distance strengthens the indirect effect of an international adaptation strategy on export performance via legitimacy, whereas informal institutional distance weakens this indirect effect.Originality/valueThe study contributes to the knowledge of how and when adoption of an international adaptation strategy by exporters benefits export performance from an institutional perspective.

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Section: Introductionmentioning

confidence: 99%

“…, 2021a). For example, the COVID-19 pandemic has catalyzed increasing consumer preferences for local products over imported products (Baines et al. , 2022; Kannan and Kulkarni, 2022; Yelp Coronavirus Economic Impact Report, 2020).…”

Section: Introductionmentioning

confidence: 99%