Abstract:Gucci Inclusivity is the Exclusivity High-street brands are aiming to generate inclusivity through the co-creation of their products; whereas luxury fashion brands have to seek inclusivity without endangering luxury product features, such as craftsmanship. Moreover, luxury brands are still experiencing difficulty in creating a relationship with the consumer fearing to lose control and the allure of exclusivity. However, it is possible to identify a successful example of attempted inclusivity among luxury fashi… Show more
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