Gry komputerowe w organizacji - uwarunkowania psychologiczne

Mijal, Michał

doi:10.7172/1644-9584.38.16

Cited by 1 publication

(1 citation statement)

References 19 publications

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“…Some people do not realise how much virtual media connect to our lives because they do not treat mobile applications or games within this category. They believe that spending time in front of a computer is fun for children, but it has already turned into entertainment for adults [11]. The average age of a typical player is 26 years.…”

Section: Virtual Marketsmentioning

confidence: 99%

Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game

Gawron

Strzelecki

2021

JTAER

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Virtual worlds have created unique economies whose outcome is e-currencies, which link the electronic universe and reality. This article aims to examine how perceived usefulness, perceived ease of use, perceived risks, and perceived trust significantly impact consumers’ virtual currencies’ behaviour. The study tested and used an adapted TAM model in the context of virtual currencies using structural equation modelling. The partial least square method of structural equation modelling is employed to test the proposed research model. The study utilises an online survey to obtain data from 205 virtual currency consumers. The data set was analysed using SmartPLS 3 software. The results showed that the best predictor of consumers’ intention to use virtual currencies is perceived usefulness, followed by perceived ease of use. Perceived trust predicts consumers’ perceived usefulness and perceived ease of use. These findings reveal that virtual currencies are seen as useful and easy to use. Consumers trust them enough but notice the risks they carry. They can also accept problems associated with them when it comes to their intention to use them.

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Section: Virtual Marketsmentioning

confidence: 99%