Grundlegende Aspekte der Markendifferenzierung: Vom Marketing „to“ zum Marketing „with“

Meyer, Anton; Göbel, Fabian; Dumler, Anja

doi:10.1007/978-3-8349-8575-0_2

Erfolgreiche Markendifferenzierung 2010

DOI: 10.1007/978-3-8349-8575-0_2

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Grundlegende Aspekte der Markendifferenzierung: Vom Marketing „to“ zum Marketing „with“

Anton Meyer¹,

Fabian Göbel²,

Anja Dumler³

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Cited by 4 publications

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Grundlegende Aspekte der Markendifferenzierung: Vom Marketing „to“ zum Marketing „with“

Cited by 4 publications

References 14 publications

Konsumenten-Engagement auf Social Media-Plattformen – Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)

Konsumenten-Engagement auf Social Media-Plattformen – Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)

Open Source Branding – Nutzergenerierte Markenkommunikation auf Social Media-Applikationen am Beispiel YouTube

Postmoderne Markenführung

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