Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich

Meffert, Heribert; Perrey, Jesko; Schneider, Helmut

doi:10.1007/978-3-663-11742-1_1

Cited by 100 publications

(14 citation statements)

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“…Source: Adapted from v. Alvensleben, 2000;Balderjahn, 1986;Bodenstein & Spiller, 1998;Grunert, 1998;Henze, 2000;v. Ittersum & Candel, 1998;Kroeber-Riel & Weinberg, 1996;Meffert, 1998;Obermiller & Spangenberg, 1998;Sattler, 1991;Trommsdorf, 1993;Wagner, 2000. The following section exemplifies some possible impact paths in the cognitive, normative and emotional food purchase processes~without feedback mechanism!+ In the cognitive process, consumers' knowledge about certain issues like production methods plays an essential role~compare Meffert, 1998!+ The knowledge itself is marked by sociodemographic characteristics such as age or education and is related to the involvement, e+g+, the cognitive perceived risk due to food scandals or the regional involvement that means the emotional attachment to a region~compare with Ittersum, 1999!+ 6 Consumers' involvement also reflects the willingness to search, to process and to save information~Kroeber- Riel & Weinberg, 1996;Trommsdorff, 1993!+ Thus, involvement and knowledge mark and stabilize attitudes~cognitive and affective!, e+g+, the attitude towards a region or a production method~compare Altmann, 1983;Trommsdorff, 1993!+ Altogether the three factors influence successively the selective rational information perception, processing, and evaluation in the cognitive process, e+g+, of marketing information like the origin Elbe Valley+ Consequently, they also affect the creation of the product image, preferences, and the buying intention~compare Figure 1 and Werner, 1982!+ While, in the cognitive process, product information like the origin "Elbe Valley" only indirectly influences the purchase intention by rational information perception, processing, and evaluation, in the normative process, its impact is direct through perceived personal, social, and0or cultural norms~compare to Alvensleben, 2000;Obermiller & Spangenberg, 1989;Trommsdorff, 1993 @see Figure 1#!+ Examples are the feeling of duty to support the farmer in one's own region or to support nature conservation or the purchase of organic food because friends buy organic food+ However, it is assumed that the perceived norms are also marked by personal attitudes~Figure 1; Alvensleben, 2000!+ Similarly, in the affective process, the influencing factors, e+g+, an emotional regional image, have a direct impact, but, in this case, directly on the product image~imagetrans-fer; see Figure 1, compare with …”

Section: An Adapted Extended Structural Consumer Behavior Modelmentioning

confidence: 97%

Consumer, retailer, and producer assessments of product differentiation according to regional origin and process quality

Wirthgen

2005

Agribusiness

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Regional marketing concepts can be a successful strategy for product differentiation. A research project in Northern Germany reveals the following results: consumers' stated preferences show clearly potential demand for regional food, in particular if environment-friendly produced and controlled. The main influencing factors that could be identified by means of a rank-ordered logit analysis are consumers' regional, nutrition, and environment consciousness as well as a low price sensitivity and mistrust in conventional food from somewhere else. Also some retailers indicated interest in regional marketing concepts, but rarely in environment-friendly produced food: listing of regional specialities and a seasonal offer as well as a farmer's market outlet in a shopping center. Further, farmers showed general interest in regional marketing, but not combined with environment-friendly production. Overall, one can conclude of these results, that the limiting factor for regional marketing seems to be more the supply than the demand side. [EconLit citations: Q130, M310.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 191-211, 2005.

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Section: An Adapted Extended Structural Consumer Behavior Modelmentioning

confidence: 97%

Consumer, retailer, and producer assessments of product differentiation according to regional origin and process quality

Wirthgen

2005

Agribusiness

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“…QFD hinders the quantification of qualitative information (Hawlitzky, 2002). Since conjoint analysis premises information about product features that determine people's preference valuation a priori, the definition of relevant product characteristics in particular is difficult with regard to innovative product ideas (Meffert, 2000;Sattler, 2006). Means-ends analysis only focuses on the cognitive view but disregards the significant activating and emotional aspects (Kroeber-Riel and Weinberg, 1996).…”

Section: Established Methods and Concepts For Objectifying Perceived mentioning

confidence: 99%

Objectifying user attention and emotion evoked by relevant perceived product components

Schmitt

Köhler

Durá

et al. 2014

J. Sens. Sens. Syst.

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Abstract. A company's aim is to develop products that engage user attention and evoke positive emotions. Customers base their emotional evaluation on product components that are relevant for their perception. This paper presents findings of both identifying relevant product components and measuring emotions evoked by relevant perceived product components. To validate results, the comparison with self-reporting methods identifies similarities and differences between explicit expressed and implicit recorded customer requirements. On the one hand, eye tracking is applied to deduce the attention provoked by perceived product components. In order to link the product strategy with product components, the paper presents results considering the fact that the gaze track is affected by current thoughts. (Köhler et al., 2013(Köhler et al., , 2014aKöhler and Schmitt, 2012) On the other hand, since self-reporting tools are only useful for obtaining information about the conscious part of customers' emotions, there is a need for measurement methods that measure the changes in physiological signals (bio-signals). Arousal is similar to emotional intensity and is related to the galvanic skin response. Positive or negative emotions are defined by the valence that is measured by facial electromyography. Findings are presented that relate changes in bio-signals on the aesthetical design to the global product impression as well as to emotions and, subsequently, linking changes in physiological signals to the evaluation of semantic concepts and design parameters. The presented approach provides conclusions and valid information about products as well as product components that provoke certain emotions and about product components linked to a certain product concept, which could be part of a product strategy. Consequently, hard facts and special design rules for emotional product design can be deduced.

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“…215 According to Tschirky, H., 1990, 9, Meffert, H., 2000;Kotler, P., 1972, etc. Procedural conceptions of financial management are presented by Perridon/Steiner; Hauschildt, J., et al, 1981.…”

Section: Technology Management Competenciesmentioning

confidence: 99%

“…229 Similar to the technological domain, normative marketing management involves awareness about the continuous market change, acknowledging the importance of marketing management for the welfare of ventures, and anchoring the marketoriented values in a company's visions, missions, goals, culture, and identity. 230 Nieschlag, R., et al, 2002 propose that the normative task of management is to make 225 Kotler, P., 1972;Meffert, H., 2000;Nieschlag, R., et al, 2002;Coviello, N.E., et al, 2000;Fahy, J., et al, 2000;Morris, M.H., et al, 2001;Meier, A., 1998, 19. 226 Meffert, H., 2000Rüggeberg, H., 1997 20-21.…”

Section: Marketing Management Competenciesmentioning

confidence: 99%

Competence of Top Management Teams and Success of New Technology-Based Firms

2008

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Der Resource-based View und -in enger Verbindung dazu -das Management von (Kern-)Kompetenzen haben in den vergangenen Jahren die Unternehmensführung nachhaltig beeinflusst. Wissenschaft und Praxis beteiligen sich gleichermaßen an Fragen der ressourcenorientierten Unternehmensführung und des Knowledge Managements. Die Schriftenreihe greift diese Entwicklung auf und schafft ein Forum für wissenschaftliche Beiträge und Diskussionen. Foreword V ForewordResearch on the creation and development of new firms has gained substantial prominence over the past ten years -especially in the German-speaking countries, where many new entrepreneurship chairs have been created in universities. Despite the surge in interest, short-comings in the research domain remain. These shortcomings primarily concern the lack of solid empirical research that reflects the state of the art of management science. Based on psychological theories, explanations of the founding of a firm and its subsequent success have been made frequently in terms of character traits and attitudes. Yet these studies explain little about a new firm's success. Their usefulness was especially limited concerning team-based ventures, which represent the majority of technology-based ventures.Other more recent approaches focus on entrepreneurial activities and how they impact new venture development. In this stream of research, the competence perspective has special importance as competencies of founders determine which activities they undertake, and how they perform these activities. A key question has been raised often by entrepreneurs, researchers and educators with respect to competencies of the founders: What are the critical competencies needed to create and grow a new firm? Although this is a fundamental question of entrepreneurship research, this question has hardly been investigated empirically. The dissertation of Dr. Jan Brinckmann analyzes how competencies of founding teams of new technology based firms affect the development of the new firms. In order to identify the critical competencies needed to create and grow a firm, Dr. Brinckmann reviewed entrepreneurship and management literature in depth and conducted interviews with entrepreneurs. The resulting competence concept comprises three areas of competencies: general entrepreneurial, social, and functional competencies. The general entrepreneurial competencies consist of conceptual, innovative, and execution competencies. The social competencies are comprised of teamwork, leadership, and network competencies. The functional competencies analyzed in his work include technology-management, marketing management, and financial management competencies. Foreword VI Prior to determining the success relevance of these different competencies, Dr. Brinckmann offers a detailed overview of the current state of the art of prior empirical findings in competence-related entrepreneurship research. This provides an excellent overview of how different competencies affect the development of new firms. Based on his own empirica...

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Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich

Cited by 100 publications

References 14 publications

Consumer, retailer, and producer assessments of product differentiation according to regional origin and process quality

Consumer, retailer, and producer assessments of product differentiation according to regional origin and process quality

Objectifying user attention and emotion evoked by relevant perceived product components

Competence of Top Management Teams and Success of New Technology-Based Firms

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