Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services

Schmidt, Jeffrey B.; Zayer, Linda Tuncay; Calantone, Roger J.

doi:10.1111/j.1540-5885.2011.00880.x

Cited by 8 publications

(4 citation statements)

References 66 publications

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“…In the present sample, only age has a significant and negative impact on initial trial, indicating that younger shoppers are more likely to try the PSA device. This is in accordance with prior research findings that older consumers tend to be more critical of new services (Schmidt, Zayer, and Calantone, 2012).…”

Section: Assessing Antecedents Of Initial Trial Of the Psasupporting

confidence: 93%

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Evanschitzky¹,

Iyer²,

Pillai³

et al. 2014

J of Product Innov Manag

124

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Service innovations in retailing have the potential to benefit consumers as well as retailers. This research models key factors associated with the trial and continuous use of a specific self‐service technology (SST), the personal shopping assistant (PSA), and estimates retailer benefits from implementing that innovation. Based on theoretical insights from prior SST studies, diffusion of innovation literature, and the technology acceptance model (TAM), this study develops specific hypotheses and tests them on a sample of 104 actual users of the PSA and 345 nonusers who shopped at the retail store offering the PSA device. Results indicate that factors affecting initial trial are different from those affecting continuous use. More specifically, consumers' trust toward the retailer, novelty seeking, and market mavenism are positively related to trial, while technology anxiety hinders the likelihood of trying the PSA. Perceived ease of use of the device positively impacts continuous use while consumers' need for interaction in shopping environments reduces the likelihood of continuous use. Importantly, there is evidence on retailer benefits from introducing the innovation since consumers using the PSA tend to spend more during each shopping trip. However, given the high costs of technology, the payback period for recovery of investments in innovation depends largely upon continued use of the innovation by consumers. Important implications are provided for retailers considering investments in new in‐store service innovations. Incorporation of technology within physical stores affords opportunities for the retailer to reduce costs, while enhancing service provided to consumers. Therefore, service innovations in retailing have the potential to benefit consumers as well as retailers. This research models key factors associated with the trial and continuous use of a specific SST in the retail context, the PSA, and estimates retailer benefits from implementing that innovation. In so doing, the study contributes to the nascent area of research on SSTs in the retail sector. Based on theoretical insights from prior SST studies, diffusion of innovation literature, and the TAM, this study develops specific hypotheses regarding the (1) antecedent effects of technological anxiety, novelty seeking, market mavenism, and trust in the retailer on trial of the service innovation; (2) the effects of ease of use, perceived waiting time, and need for interaction on continuous use of the innovation; and (3) the effect of use of innovation on consumer spending at the store. The hypotheses were tested on a sample of 104 actual users of the PSA and 345 nonusers who shopped at the retail store offering the PSA device, one of the early adopters of PSA in Germany. Data were analyzed using logistic regression (antecedents of trial), multiple regression (antecedents of continuous use), and propensity score matching (assessing retailer benefits). Results indicate that factors affecting initial trial are different from those affecting continuous us...

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Section: Assessing Antecedents Of Initial Trial Of the Psasupporting

confidence: 93%

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Evanschitzky¹,

Iyer²,

Pillai³

et al. 2014

J of Product Innov Manag

124

View full text Add to dashboard Cite

show abstract

“…This idea is supported by the work of Budner (1962), who demonstrated a negative relationship between age and the tolerance of ambiguity, and by the research of De Bont et al (1992), who found that the youngest respondents had a greater tolerance for ambiguity and a greater tendency to accept atypical designs. More recently, this idea has also been backed up by several studies reporting that younger individuals tend to value novelty more easily (Czaja et al, 2006;Schmidt, Zayer, and Calantone, 2012). On the other hand, in an experiment comparing a group of middle-aged respondents with a group of older respondents, Carbon and Schoormans (2012) observed no significant age effect on the appreciation of innovative design.…”

Section: Variables Moderating the Relationships Among Perceived Typicmentioning

confidence: 99%

Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs

Celhay¹,

Trinquecoste²

2014

J of Product Innov Manag

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“…The ability of this cohort to survive in a fluid and open environment relates to their greater openness to change and innovation (Pew Research Center, 2010). For example, at the product level, Schmidt et al (2012) found that younger consumers are more open to new products (less critical) and rated them higher relative to older consumers.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

To tell or not to tell? The impact of communicating consumer participation in new product development

Costa

Vale

2018

JPBM

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Purpose This paper aims to analyze the implications of communicating customer involvement in the ideation and concept stage of new product development (NPD). This paper assesses the extent to which the awareness that a product was co-created jointly by company professional designers and consumers affects observer consumers’ attitudes toward the product and the company. While earlier research has mainly emphasized the positive and desirable consequences of consumer participation in NPD, the present set of studies shows that labeling products as having been co-created is not always valuable; rather, it is dependent on the level of perceived complexity of the products. Design/methodology/approach The hypotheses are tested in four experimental studies using several categories of product complexity (low, medium and high). The data have been collected on young adult samples, measuring the participants’ perceptions of a firm’s innovation ability and product purchase intentions. Findings The results suggest that there are benefits at the corporate level (higher perceptions of innovation ability) to inform the market about consumer involvement, particularly when consumers and company professionals work together. The findings also indicate that product complexity plays a critical role in translating the perceptions of greater corporate abilities (innovation) in purchase intention, and it is particularly beneficial for low-complexity products. Originality/value The previous research has mainly focused on the impact of involving consumers in firms and participating consumers; however, it has neglected the role of observer consumers. This study adds to the innovation literature by showing that the value of learning about other consumers’ involvement in firm NPD is not universally beneficial and that product complexity is a critical boundary condition.

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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services

Cited by 8 publications

References 66 publications

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs

To tell or not to tell? The impact of communicating consumer participation in new product development

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