Grown Local: Community Attachment and Market Entries in the Franconian Beer Industry

Cruz, Margarita; Beck, Nikolaus; Wezel, Filippo Carlo

doi:10.1177/0170840617695357

Cited by 26 publications

(23 citation statements)

References 47 publications

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“…If refurbishing a logic involves merely restorative processes that strictly segregate the reemerging logic from the dominant logic, cultural entrepreneurs are going to be significantly constrained and will struggle to reincarnate the refurbished logic. Although these processes have rarely been examined in previous research, this appears to be in line with Cruz, Beck, and Wezel’s (2018) observation that blending traditional with modern elements led to new venture failure in the German region of Franconia, where conservative forces were considerable. The refurbishing process thus appears to need to result in the regeneration of ideational elements that both symbolically segregate the rediscovered logic and allow for some degree of transformation through material blending with external logics.…”

Section: Discussionsupporting

confidence: 63%

What Is Dead May Never Die: Institutional Regeneration through Logic Reemergence in Dutch Beer Brewing

Kroezen

Heugens

2018

Administrative Science Quarterly

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Through an in-depth, historically embedded study of the craft revolution in Dutch beer brewing that began in the 1970s, we illuminate how organizational fields may experience regenerative change through the reemergence of traditional arrangements. The remarkable resurgence of craft in this context, following the rapid industrialization of the twentieth century that left only industrially produced pilsner in its wake, serves as the basis of our process theory of regenerative institutional change through logic reemergence. The results of our qualitative analysis show that institutional logics that appear dead or decomposed may never truly die, as they leave remnants behind that field actors can rediscover, repurpose, and reuse at later stages. We show how, in the Netherlands, networks of individuals that had access to the remnants of craft brewing were regenerated, in part fueled by increasing exposure to British, Belgian, and German craft brewing, and how these networks ultimately succeeded in reviving traditional prescriptions for beer and brewing, as well as restoring previously abandoned brewery forms and technologies and beer styles. These activities led not only to a sudden proliferation of alternatives to the dominant industrial pilsner but also to fundamental changes in the meaning and organization of beer brewing, as they were associated with the reinvigoration of institutional orders that preceded those of the corporation and the market. Yet we also observe how, on the ground, remnants of traditional craft often needed to be blended with contemporaneous elements from modern industrialism, as well as foreign representations of craft, to facilitate reemergence. We thus argue that regenerative institutional change likely resembles a dualistic process of restoration and transformation.

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Section: Discussionsupporting

confidence: 63%

What Is Dead May Never Die: Institutional Regeneration through Logic Reemergence in Dutch Beer Brewing

Kroezen

Heugens

2018

Administrative Science Quarterly

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“…Its basic assumption is that we are all included in the rhizomic nature of the discourse but this is by definition impossible. The implication is that new ideas will always be judged in relation to the basic assumption of the neocommunitarian discourse: the good of the community (Cruz, Beck, & Wezel, 2017). To what extent this leaves a useful room for individual initiatives is an open question but a potential conflict is thinkable in consideration of the overarching narrative of individualism (Boltanski & Chiapello 1999/2005.…”

Section: Resultsmentioning

confidence: 99%

Does neoliberalism’s ethical consumer create more problems than she solves? A discussion of a neocommunitarian alternative

Laursen

Kure²

2019

Tamara

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The ethical consumer occupies a significant position in the current capitalist system as the market-based answer to a whole range of negative externalities. Unfortunately, she has been proven to behave out of sync with her ethical values and thus has been taken apart by scholars as a mere myth. Yet, businesses and politicians continue to believe in her abilities. This, we argue, is not caused by them being blind to her failures but because the category of the ethical consumer represents an ideal solution in the neoliberal discourse that embraces the holy trinity of an unregulated market, personal emancipation and the freedom of choice. Unfortunately, the ethical consumer has turned out to be a poorly suited solution to the negative externalities as ecological and social critiques continue to emerge. In response, a neocommunitarian discourse seems to gain strength, replacing the neoliberal version of the market as a bifurcation point between customers and suppliers instead bringing together businesses and consumers in a new type of network formation overcoming the bifurcation between consumers and producers.

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“…In a study of the Bavarian brewing industry, Beck, Swaminathan, Wade, and Wezel (2016) found that breweries which differed from the prototypical or exemplar brewery were less likely to fail when there were fewer organizations nearby that they could readily be compared to. Similarly, in the same industry Cruz, Beck, and Wezel (2018) showed that breweries were less likely to be founded in areas in which incumbents were deeply embedded in the community. Being in more isolated settings may enable leagues in newer sports to develop a distinctive identity and attract and engage the attention of fans that have fewer alternatives.…”

Section: Theory and Hypothesesmentioning

confidence: 96%

Who Will Stay and Who Will Go? Related agglomeration and the mortality of professional sports leagues in the United States and Canada, 1871–1997

Wade

Harrison²,

Dobbs

et al. 2018

Organization Studies

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Professional sports leagues play a major role in our society, but little attention has been given to organizational factors related to league survival. We address this issue by examining the effects of related agglomeration (the extent to which league teams are located near teams from other sports that share the same broad professional sport identity), sport age, market heterogeneity (high variance in the number of teams from other sports in its teams’ cities), and within-sport league competition (high niche overlap) on league mortality. Related agglomeration may lead to intensified competition but may also lead to benefits by producing agglomeration economies and by driving the development of regional identities. We propose that the effects of related agglomeration vary over a focal population’s life cycle. We also argue that leagues with high market heterogeneity have higher chances of failure, particularly under conditions of high competition. We test our ideas using event history analysis to examine mortality in the entire population history of professional sports leagues in the United States and Canada (which are fundamentally different from leagues in other parts of the world) from the first league founding in 1871 until 1997. We find that leagues in young sports whose teams tend to be located in cities with large numbers of other sports (high related agglomeration) suffer from higher mortality rates while leagues that are in more established sports are less likely to fail under these circumstances. Consistent with prior research, leagues are more likely to fail when they experience higher competition (higher niche overlap) with other leagues in their sport, and the effects of competition are exacerbated by high variance in the number of other sports across the leagues’ cities (high market heterogeneity). We end by discussing the implications of our results for more common multi-unit organizational forms such as franchises and by considering promising avenues for future research.

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Grown Local: Community Attachment and Market Entries in the Franconian Beer Industry

Cited by 26 publications

References 47 publications

What Is Dead May Never Die: Institutional Regeneration through Logic Reemergence in Dutch Beer Brewing

What Is Dead May Never Die: Institutional Regeneration through Logic Reemergence in Dutch Beer Brewing

Does neoliberalism’s ethical consumer create more problems than she solves? A discussion of a neocommunitarian alternative

Who Will Stay and Who Will Go? Related agglomeration and the mortality of professional sports leagues in the United States and Canada, 1871–1997

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