“…Although there have been many outcome studies analyzing techniques or brand-name therapies (e.g., see Anderson, Lau, Segal, & Bishop, 2007;Beidel, Turner, & Young, 2006;Chronis, Gamble, Roberts, & Pelham, 2006;Cooper, Todd, Turner, & Wells, 2007;Diefenbach, Tolin, Hannan, Maltby, & Crocetto, 2006;Pfammatter, Junghan, & Brenner, 2006;Pull, 2007), research into the therapeutic process is currently confusing. This is a particularly important question in the area of cognitive techniques, because these techniques were developed at a time when the inherent experimentalism of behaviour modifi cation was neglected in favour of empirical, evidence-based evaluations.…”