In a preceding article we discussed the links between n o r m and attitude change: a particular phenomenon in this relation will be developed in the present article. In the general framework of attitude change in collective or group situations, we shall discuss here some results which emerged from an experiment presented in a preceding article (cf. Paicheler, 1976). The importance and novelty of the phenomenon called for a separate examination and confirmation by means of specific procedures. In the first article, we emphasized the special and particular relations which exist between the normative climate and polarization. As different authors did before us (Moscovici and Zavalloni, 1969; Myers and Bishop, 1970;Fraser, 1971; Fraser, Gouge and Billig, 1971), by 'polarization' we are referring to the fact that, during and following an interaction, groups tend to adopt more extreme positions than those held by its members initially, that is, before the interaction. The change of positions moves in a particular direction which is the reflection of norms existing on a more global level in the group or groups to which the individuals belong. The initial tendency of the group, biasedEur.