On the beach, the traditional summer challenge is to build the most elaborate sand castle. Those with towers and moats are easily identifiable "high-value" constructions that achieve beachwide admiration. When the challenge is, however, to build the highest-value health care system, the characteristics equivalent to towers and moats are less obvious. Michael Porter simplified the definition of value in health care with the equation value = outcomes/cost-equating value with achieving the best outcomes at the lowest costs [1, 2]. But how best to optimize value in a well-designed delivery system for a population is still not well understood. The sand castle we will try to construct in this article is for the population of pregnant women.