Grocery Store Cognitions of Disadvantaged Consumer Groups: A Reading Case Study

Opacic, Sofija; Potter, Robert B.

doi:10.1111/j.1467-9663.1986.tb00135.x

Cited by 17 publications

(13 citation statements)

References 14 publications

(9 reference statements)

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“…Timmermans and associates (1982) used the technique to elicit the constructs which shoppers use in their choices of (Netherlands) shopping centres. A number of authors have used Repertory Grid in grocery shopping studies (for UK examples, see Hallsworth, 1988a;Mitchell and Kiral, 1999;Opacic and Potter, 1986). The repertory grid study will be reported more fully elsewhere but for a concise description of the techniques applied in a similar application, the reader is directed, for example, to Hallsworth (1988a).…”

Section: Qualitative and Semi-qualitativementioning

confidence: 99%

Measuring image: shopping centre case studies

Dennis

Murphy²,

Marsland³

et al. 2002

The International Review of Retail, Distribution and Consumer R

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Abstract'Branding' is well known for consumer products. Power has shifted from manufacturers' brands towards retailers'. Branding may become more important for shopping centres. The authors firstly investigated qualitatively. Shoppers described centres in 'personality' terms. One in-town centre was 'dull, boring and old-fashioned … not exciting, just OK'. A larger regional centre was 'trendy, prestigious … strong, vibrant, big and colourful'. Secondly, the authors evaluated quantitatively. Their method was applied to six UK shopping centres, via a questionnaire survey of 287 shoppers. The 'strong and vibrant' centre scored significantly higher than the 'dull and boring' one. 'Pro-active marketing' is central to UK shopping centres. Despite 'branding' being little used, active brand management of shopping centres can pay rewards in customer numbers, sales turnover and rental income.

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Section: Qualitative and Semi-qualitativementioning

confidence: 99%

Measuring image: shopping centre case studies

Dennis

Murphy²,

Marsland³

et al. 2002

The International Review of Retail, Distribution and Consumer R

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“…They also recognized an additional category of neglected consumer which included those who experienced severe mobility problems: the physically handicapped; families with very large numbers of children; and families with bedridden relatives. More recent writing has elaborated the broad concept of the disadvantaged consumer to embrace women and the ethnic minorities (RTPI 1988;Opacic and Potter 1986). Although widely discussed, the concept of the disadvantaged consumer remains inadequately researched (Bromley and Thomas 1993a;DOE 1992).…”

Section: Introductionmentioning

confidence: 98%

Small town shopping decline: dependence and inconvenience for the disadvanged

Bromley¹,

Thomas²

1995

The International Review of Retail, Distribution and Consumer R

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Current patterns of shopping behaviour in a small Welsh town which has experienced a major decline in retail facilities are examined. Those inhabitants who continue to shop in-town are disproportionately drawn from the carless, the elderly and poorer households, and can be described as disadvantaged. Their dependence on the local centre appears to reflect constraint rather than choice. While the local shopping centre is widely viewed as inconvenient and unattractive, those who rely on the centre are particularly critical of access and the general shopping environment. Planning intervention is necessary to enhance the shopping facilities of such small towns and to stem the retail decline.

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“…Instead, many studies linked to consumer disadvantage have been conducted in a piecemeal fashion, focusing on one specific source of social disadvantage at a time. For example, the shopping behaviour of ethnic minorities (Opacic and Potter, 1986;National Consumer Council, 1982), the disabled (Bowlby, 1985;Kaufman, 1995), women (Bowlby, 1985(Bowlby, , 1988RTPI, 1988;Pickup, 1988), the elderly (Smith, 1985;Bowlby, 1985;Hare et al, 1999;Hare, 2003), car-less households (Bromley and Thomas, 1993), residents of deprived areas (Piacentini et al, 2001;Ellaway and Macintyre, 2000) and the unemployed (Guy, 1985) have formed the focus of previous studies.…”

Section: Current Knowledge On Consumer Disadvantage In the Context Ofmentioning

confidence: 98%

“…Caplovitz, 1967;Andreasen, 1975;Guy, 1985;Opacic and Potter, 1986), consumer disadvantage has not received sustained academic interest over time. While it is encouraging to see that the topic has more recently attracted renewed academic attention within marketing and related disciplines (see, e.g.…”

Section: Introductionmentioning

confidence: 97%

An empirical re-evaluation of consumer disadvantage

Woodliffe

2007

The International Review of Retail, Distribution and Consumer R

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Consumer disadvantage, concerned with inequality in the market place, is a topic that has attracted waves of interest for over 30 years. Despite recent, renewed interest among academics in marketing and related disciplines, it remains to be clearly conceptualized, debated or extensively empirically tested. This paper aims to address these issues, using findings from a qualitative study (focus groups) on grocery shopping which took place in a district centre in Southampton, UK. The findings demonstrate that consumer disadvantage should be thought of as a complex process, rather than as a pre-determined state based on membership of social disadvantage groups.The paper is the first to ask participants whether they perceive consumer disadvantage in relation to their own shopping experiences and reveals that disadvantaged consumers could be better off than traditionally thought. However, distortive psychological processes may be at work which mean positive accounts of shopping behaviour should not necessarily be taken at face value.

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Grocery Store Cognitions of Disadvantaged Consumer Groups: A Reading Case Study

Cited by 17 publications

References 14 publications

Measuring image: shopping centre case studies

Measuring image: shopping centre case studies

Small town shopping decline: dependence and inconvenience for the disadvanged

An empirical re-evaluation of consumer disadvantage

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