Grocery Retailing in India: Online Mode versus Retail Store Purchase

Abstract

E-retailing is entering into the Indian retail scenario in a noticeable way and online grocery retailing holds a promise of acceptance by the Indian customers. This paper attempts to discover the market potential of online grocery retailing in India and consumers' perception towards its different aspects. Confirmatory factor analysis proposes that there are five underlying dimensions (convenience, value for money, variety, loyalty and ambient factors) governing the selection of mode for grocery purchase. Thereafter Binary-Logistic Regression has been employed to analyze the impact of these five broad perceptual dimensions upon the acceptance/rejection of online grocery retailing. The respondents accorded the highest importance to the factors value for money and convenience. The study suggested that issues like meeting customer expectations and preferences in terms of delivering value for money, quick and convenient purchasing, smooth delivery process, and reducing risk perceptions are critical for establishing online grocery retailing as an effective alternative to traditional brick and mortar retailing.

Understanding e-Loyalty in Online Grocery Shopping

“…These results contribute to future research and academia by enhancing the understanding of e-loyalty, specifically in the context of online grocery shopping. Third, the present study validates findings of previous studies (Anusha Sreeram et al, 2017;Dawes & Nenycz-Thiel, 2014;Droogenbroeck & Hove, 2017;Hansen, 2006;Huyghe et al, 2016;Morganosky & Cude, 2000;Narayan & Chandra, 2015;Rafiq et al, 2013;Siddiqui & Tripathi, 2016;Yan Huang & Harmen Oppewal, 2006) regarding the differing nature of online grocery shopping to other forms of online stores. In all, the three contributions fulfill the literature and theoretical gap.…”

“…Knowledge in the area of e-loyalty in relation to online grocery shopping remains less explored and provides a strong case for ongoing research. Initial work has laid the foundation for the development of holistic models (Anesbury et al, 2016;Nenycz-Thiel et al, 2016;Siddiqui & Tripathi, 2016;Sreeram et al, 2017). However, there are many limitations in understanding the concept of loyalty in online grocery shopping.…”

“…First, we address the calls (Mortimer et al, 2016;Harris et al, 2017;Rodrigues et al, 2017) to investigate the factors that play a critical role in online grocery shopping. Second, although some elements of e-loyalty are examined in online grocery shopping (Anesbury et al, 2016;Nenycz-Thiel et al, 2016;Siddiqui & Tripathi, 2016;Sreeram et al, 2017), the full extent of online grocery shopping experience has not been examined. E-loyalty, particularly in relation to online grocery shopping, is of vital importance (Belavina et al, 2016); as such, we investigate the role of e-satisfaction and how it mediates between e-loyalty and the variables derived from E-satisfaction model (Szymanski & Hise, 2000).…”

Contemporary Issues in Changing Business Scenarios

“…Through two mediators-advertising characteristics and customer attitude-the indirect relationship between online and conventional advertising and consumer purchasing behaviour is assessed in order to identify key variables that significantly affect consumer purchasing behaviour. Results showed that brand loyalty, advertisement quality, design, content, customer purchasing history, and advertisement Siddiqui & Tripathi (2016) in their study suggested that Online grocery shopping offers the promise of being accepted by Indian consumers as e-retailing makes a noticeable entry into the Indian retail landscape. This essay makes an effort to ascertain the market potential for online grocery retailing in India as well as consumers' attitudes regarding its various facets.…”

Perspective Chapter: Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

“…Many studies have been conducted to understand the determinants of consumer purchase intention toward online grocery shopping among different demographics (e.g., [22,23]), or in different countries, for example, China [24,25], India [26], Germany [27], Korea [28], Malaysia [29], Netherlands [30], Pakistan [31], Portugal [32], Thailand [33], U.K. [34], U.S. [35], and Vietnam [36].…”