Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions

Plec, Emily; Pettenger, Mary E.

doi:10.1080/17524032.2012.720270

Cited by 80 publications

(23 citation statements)

References 15 publications

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“…Carlson, Grove, and Kangun (1993) demonstrated that more than half the green ad claims were vague and ambiguous at best, outright deceptive, and misleading at worst. Contemporary content analyses have shown that green advertising continues to be plagued by misleading claims (Baum, 2012;Plec & Pettenger, 2012) and that regardless of the credibility of these claims they serve as cues for consumers' purchase decisions (Spack, Board, Crighton, Kostka, & Ivory, 2012).…”

Section: Green Advertisingmentioning

confidence: 99%

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

Atkinson¹,

Kim²

2014

Environmental Communication

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Consumers increasingly report concern for the environment and acceptance of green products, but few opt for them in stores. This mixed-methods study adds context and helps specify the details of this attitude-behavior gap. First, a preliminary study relies on framing theory to conduct an exploratory content analysis of green advertising frames in four cross-platform women's lifestyle programming (website, magazine, and TV shows). Data indicate green-ad frames are commonplace in beauty, food, and household products advertisements, but claims are ambiguous and unsubstantiated. Drawing on theories of motivated reasoning, evolutionary psychology and the Persuasion Knowledge Model, the main study incorporates data from focus group interviews to understand how green consumers rationalize their non-green attitudes and positive evaluations of environmentally inferior products. Although consumers are skeptical of these green ads, they are ultimately accepting of the claims and rationalize their norm-violating positive evaluations in ways that amplify the non-green claims.

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Section: Green Advertisingmentioning

confidence: 99%

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

Atkinson¹,

Kim²

2014

Environmental Communication

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“…In particular, prior studies have observed how the provision of a set of common rules about nonfinancial reporting has not been an effective tool to stimulate the adoption of organizational change inspired by sustainable and ethical behaviors (Bebbington, Kirk, & Larrinaga, 2012). Examples of this phenomenon include the cases of Volkswagen and EXXON, which published sustainability reports to hide their misbehavior during the periods before their environmental scandals (Plec & Pettenger, 2012; Siano, Vollero, Conte, & Amabile, 2017).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

The revision of nonfinancial reporting directive: A critical lens on the comparability principle

et al. 2020

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The launch of the European New Green Deal represents a strategic plan developed in Europe to favor the transition to more sustainable business models. One of the main initiative is represented by the revision of the Directive 95/2014/EU. This revision came in response to several criticisms of the directive's application to European Public Interest Entities, including the low degree of comparability that characterize the resulting nonfinancial declarations. This research paper analyzes how 70 Italian PIEs adhere to the comparability principle when preparing their nonfinancial declarations. Furthermore, a difference-indifferences analysis has been performed to assess the impacts of Directive 95/2014/EU on nonfinancial declarations' comparability. Our results highlight how the comparability of nonfinancial reports is an objective not yet achieved. In this regard, the revision of Directive 95/2014/EU will represent an opportunity for policymakers to address this critical issue.

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“…Especially in the early stage of green advertising, companies quickly issued green claims that sometimes included deceptive or confusing truths or even false promises. These misleading or exaggerated appeals are called "greenwashing" (Baum, 2012;Plec & Pettenger, 2012). In many countries, consumers have become increasingly sceptical of the credibility of green advertising.…”

Section: Green Advertising Appealsmentioning

confidence: 99%

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Schmuck

Matthes

Naderer

et al. 2017

Environmental Communication

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Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions

Cited by 80 publications

References 15 publications

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

The revision of nonfinancial reporting directive: A critical lens on the comparability principle

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

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