Greenwash and green purchase behavior: an environmentally sustainable perspective

Hameed, Irfan; Hyder, Zeeshan; Imran, Muhammad Kashif; Shafiq, Kashif

doi:10.1007/s10668-020-01202-1

Cited by 87 publications

(87 citation statements)

References 54 publications

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“…Only this approach can ensure they are aligned with a TBL approach (Elkington, 1997). Companies who certify should be aware that, although the alignment between their claims and their scores is not verified by B Lab, they would benefit from ensuring that this alignment exists, otherwise exposing themselves to the risks of greenwashing (Hameed et al, 2021). These companies should also make sure they are addressing the most critical sustainability issues from the start, as the certification is gradually becoming more stringent through its 3‐year cycle revision process and we are confident that it will, in time, limit the possibility for companies to commit the “sin of lesser of two evils” (Delmas & Burbano, 2011; UL, 2020).…”

Section: Discussionmentioning

confidence: 99%

The environmental performance of UK‐based B Corp companies: An analysis based on the triple bottom line approach

Liute

Giacomo

2021

Bus Strat Env

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The B Corp certification recognizes high social and environmental performance in business. This performance is measured in five pillars—Governance, Workers, Community, Environment, and Customers—but with no minimum threshold per pillar. This allows companies to choose those impact areas where they want to perform well. This study, based on the triple bottom line theory, analyses the environmental performance of 68 UK‐based B Corps from two environmentally sensitive sectors: manufacturing and wholesale/retail. We use an inductive approach that combines quantitative and qualitative methods to find out whether this trade‐off‐permitting approach leads to high environmental performance in companies and whether the certification successfully prevents greenwashing. Our results show firstly that companies in the two sectors tend to perform better socially than environmentally; secondly, that prioritizing one social impact area generally leads to below‐average environmental performances compared to certified peers; and thirdly, that to rule out greenwashing, B Corp should ensure certified companies display high levels of environmental performance and that they align their “green” claims to their performance.

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Section: Discussionmentioning

confidence: 99%

The environmental performance of UK‐based B Corp companies: An analysis based on the triple bottom line approach

Liute

Giacomo

2021

Bus Strat Env

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“…Previous studies have highlighted the potential negative effects of greenwash practices. For example, greenwash negatively impacts green brand equity [108] and will reduce consumers' green purchase intention [109,110]. However, the reusable tableware brand, which makes sustainable tableware, may not see the green marketing of its products as relevant to Green Wash.…”

Section: Plos Onementioning

confidence: 99%

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Chen

Wei

et al. 2022

PLoS ONE

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With the development of the takeaway industry, the demand for disposable cutlery is increasing, posing a heavy burden on the environment. Helping reusable tableware increase market share is important because it helps preserve the natural environment while making commercial gains. Given the additional cost to consumers of using reusable tableware in many settings, this article examines the impact of incorporating environmental propaganda into packaging design on consumer behaviour. The results show that the new packaging with high environmental propaganda satisfaction improves consumers’ brand loyalty, purchase intention and continuance intention. The packaging of low environmental propaganda satisfaction may have negative effects and should be used with caution.

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“…The third variable that supposedly influences the environmental context in GITL is environmental sustainability motivating forces, as explained by the theory of planned behavior (TPB) [32], which refers to the social [91], ecological [92], [93], and end-company prestige implications [94] that organizations adopt to improve their image and favor planet care while optimizing resources and productivity.…”

Section: Environmental Sustainability Motivating Forces (Esm)mentioning

confidence: 99%

“…The external regulatory framework that regulates organizational operations considers environmental aspects. Variable: Environmental sustainability motivational forces ( ESM) Source: [32], [88], [91], [94]- [99], [174]…”

Section: Enc4mentioning

confidence: 99%

Model for the Intent to Adopt Green IT in the Context of Organizations

et al. 2022

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In organizations, part of sustainability is manifested through green information technology (GIT) for the use of information technologies (IT) resources in a profitable and sustainable manner. The purpose of this study was to understand the social, individual, and contextual factors that drive actors belonging to the sector of organizations in the Latin American and Caribbean (LAC) context on the intention to adopt GIT to generate strategies that promote its application. A model resulting from the analysis and integration of adoption models was proposed, including the theory of planned behavior (TPB), norm activation theory (NAT), GIT adoption model (GITAM), and environmental sustainability variables. To determine the predictive factors, the research team collected data from organizations belonging to Mexico,

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Greenwash and green purchase behavior: an environmentally sustainable perspective

Cited by 87 publications

References 54 publications

The environmental performance of UK‐based B Corp companies: An analysis based on the triple bottom line approach

The environmental performance of UK‐based B Corp companies: An analysis based on the triple bottom line approach

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Model for the Intent to Adopt Green IT in the Context of Organizations

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