Greening the Bricks: Unraveling the Impact of Environmental Policy on Firm Performance in Brick Industry of Pakistan

Abstract

Both air pollution and global warming pose serious risks to human health and ecosystem. The study underlined that developing and enforcing environmental policies may alleviate some of these problems, especially those that are small-scale in nature. Further, thoughtful actions and legislative measures are necessary to ensure environmental sustainability. The purpose of this study is to identify factors that the brick sector in Pakistan might use to enhance organizational performance. The study analyzed how government regulation, public involvement, and environmental management techniques affect both environmental sustainability and organizational performance. The study used self-administered survey questionnaire to collect the data. The sample was selected using convenient sampling technique from respondents and in total 403 sample was analyzed through SmartPLS. The results demonstrated that these factors have a major effect on both organizational and environmental success. Smart-PLS-3 was employed to assess the data and test hypothesis. Environmental sustainability and Organizational performance are perceived to be significantly influenced by governmental laws, public involvement, and an organization's environmental management system. The study also embarked significant theoretical and practical implications.