How and why people's environmental values change is a topical research issue, with major implications for sustainability policy. However, approaches based on individualistic models have had limited success in explaining the emergence of values, or developing interventions to change them. Work drawing on social practice theory takes an alternative approach, seeing values and practice as coconstructive. This paper examines how personal environmental values evolve through performance of practice, experience within specific contexts and social interaction. Drawing on a narrative-based study of UK climate change campaigners, it aims to contribute to a much-needed dialogue between sociological and psychological approaches to environmental values.
KEYWORDSSocial practice theory, climate change movement, sustainable lifestyle, community of practice, narrative UCL LIBRARY = username $REMOTE_ASSR = IP address Thu, 09 Jun 2016 18:49:24 = Date & Time SARAH HARDS 24 Environmental Values 20.1of trust in scientists and government, and signs of issue-fatigue (Maibach et al., 2010), combined with the global recession, the challenges are great. In the UK, government spending cuts may mean expensive public engagement campaigns are no longer viable and future interventions will need to be increasingly creative and cost-effective. More than ever, we need a rich and accurate understanding of how and why people's environmental values change.Academic research has wrestled with the subject of individual environmental values and behaviour for several decades. However, significant areas remain unresolved, including the value-action gap (Blake, 1999) whereby individual behaviour frequently does not match expressed beliefs. While one response is to add more, or different, explanatory variables to existing models, Shove (2010) argues that the assumption of a simple, one-way relationship between values and action is itself dubious (an idea supported by psychological literature such as Bargh and Morsella, 2008). Another outstanding question concerns the malleability of values over time: what processes obstruct, facilitate and maintain change? Many conventional approaches have modelled decisions as one-off events, paying little attention to how future ideas and behaviours build on past ones (Shove, 2010) 1 . A more nuanced approach to the genealogy of personal values could provide a deeper understanding of change, and a better groundwork for engagement policies.Based on these problems and others, there is a sense in some quarters that the dominant approaches of the past have stalled. The roots of this impasse may lie partly in disciplinary divisions. In recent decades, the field of human-environment relations has been divided between structural and agentic approaches. Psychological literature has predominantly focused on models centring the individual as a decision-maker, while sociological work has generally emphasised structural transitions. (See Middlemiss [2010] for a comparison of these 'individualist' and 'situated' approaches in the cont...