Event Management and Sustainability 2009
DOI: 10.1079/9781845935245.0195
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Greening Live Earth UK.

Abstract: This chapter presents a practical case study of managing the process of 'greening' the Live Earth (LE) concert at Wembley Stadium and highlights the key issues around 'greening up' a major UK event with many different stakeholders. It uses the experience of LE to offer practical guidance to other events organizers on improving the environmental profile of their events.

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Cited by 7 publications
(17 citation statements)
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“…The conduct of public events, as with many other human activities, has the potential to affect the biophysical environment, and as such the issue of their environmental sustainability is one that warrants examination. Various writers in the event management field have in recent years turned their Harvey, 2009;Laing & Frost, 2010;Mair & Laing, 2012;Wong, Wan, & Qi, 2014;Zifkos, 2015) focusing on this aspect of event management.…”
Section: Introductionmentioning
confidence: 99%
“…The conduct of public events, as with many other human activities, has the potential to affect the biophysical environment, and as such the issue of their environmental sustainability is one that warrants examination. Various writers in the event management field have in recent years turned their Harvey, 2009;Laing & Frost, 2010;Mair & Laing, 2012;Wong, Wan, & Qi, 2014;Zifkos, 2015) focusing on this aspect of event management.…”
Section: Introductionmentioning
confidence: 99%
“…Examples of these initiatives can be the use of biodiesel in transport (Giambrone, 2011), buying products in an area that is close to where the event is held, and the use of bicycles to transport equipment during the event (Laing & Frost, 2010). However, these transport initiatives need to be complemented by the event attendees in terms of reducing their own carbon footprint (Harvey, 2009). As the number of event attendees can reach 200,000 people on a festival day (Alonso-Vazquez et al, 2012;Mair & Laing, 2012), a considerable amount of pollution is potentially introduced into the environment.…”
Section: Transport Initiatives Issuesmentioning
confidence: 99%
“…Although originally associated with the 'hippy' 4 culture, green events are now well accepted among mainstream audiences, as there is a strong international and national agenda to control environmental impacts and promote a healthy lifestyle (Gore, 2006;Harvey, 2009). Today, many events include the elements required to maintain better control of their environmental impact.…”
Section: Examples Of Green Eventsmentioning
confidence: 99%
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