2012
DOI: 10.1177/2319510x13481911
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Green Supply Chain Management: A Potent Tool for Sustainable Green Marketing

Abstract: The concept of ‘Greening’ is intrinsically linked to offsetting and abatement of greenhouse gas (GHG) emissions, resulting largely from fossil fuel–based and energy-intensive industrial operations and various anthropogenic actions. ‘Kyoto Protocol’ pioneered the concept of mandatory reduction and compliance of GHG reduction norms applicable for major polluting nations in the world by 2012 and beyond. This prompted the corporate world to go in for introduction and commercialisation of ‘clean’ and ‘green technol… Show more

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Cited by 13 publications
(11 citation statements)
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References 77 publications
(89 reference statements)
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“…The findings of this study support and reinforce GRI's arguments that company economic sustainability disclosure is needed so that investors can evaluate the company's programs and strategies to ensure the company's sustainability in providing return on investment (long-term) (Global Reporting Initiative, 2013). The company's programs and strategies to achieve economic sustainability for investors, for example programs for determining employee remuneration, managing production capacity, production process strategies, product quality management, supplier relations, customer relations, supply chain, value chain, market share, antidiscrimination policies, anti-corruption policies, and anti-monopoly policies (Sarkar, 2012;Golicic & Smith, 2013;Joseph et al, 2016;Blanc et al, 2017;Sarwono et al, 2018;Banihashemi et al, 2019;Yun et al, 2019). The results of this study indicate that investors positively respond to information disclosures required by Global Reporting Initiative (2013).…”
Section: Resultsmentioning
confidence: 77%
“…The findings of this study support and reinforce GRI's arguments that company economic sustainability disclosure is needed so that investors can evaluate the company's programs and strategies to ensure the company's sustainability in providing return on investment (long-term) (Global Reporting Initiative, 2013). The company's programs and strategies to achieve economic sustainability for investors, for example programs for determining employee remuneration, managing production capacity, production process strategies, product quality management, supplier relations, customer relations, supply chain, value chain, market share, antidiscrimination policies, anti-corruption policies, and anti-monopoly policies (Sarkar, 2012;Golicic & Smith, 2013;Joseph et al, 2016;Blanc et al, 2017;Sarwono et al, 2018;Banihashemi et al, 2019;Yun et al, 2019). The results of this study indicate that investors positively respond to information disclosures required by Global Reporting Initiative (2013).…”
Section: Resultsmentioning
confidence: 77%
“…Consumers buy toxic-free products which produced minimum levels of pollution and environmental impact. Companies that have successfully adopted GSCM can conduct green marketing so they can generate profit (Sarkar, 2012).…”
Section: Gscm and Green Marketing Strategymentioning
confidence: 99%
“…Concerns about fossil fuel consumption and the environment, coupled with increasing energy demand, have resulted in collective interest in sustainable and renewable energy. Scientific articles have recently looked for ways to reduce the level of greenhouse gas (GHG) emissions [31,32]. Other methods investigated by researchers [33] relate to the management of the global warming process using renewable energy sources.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Mode choice [3,5,11,14,23,44], this paper Carrier selection [4,5,30,35,39,49], this paper Environmental use concerns [1,5,10,26,35,44,47], this paper Energy use concerns [5,6,23,26,31,33,37,38,41,44], this paper Vehicle routing [7,8,[12][13][14][15]24,26,29,30,44], this paper Supply chain networking [5,9,11,14,16,17,23,26,29,32,33,…”
Section: Transportation Mode Choicementioning
confidence: 99%
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