Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

González, Eva M.; Felix, Reto; Carrete, Lorena; Centeno, Edgar; Castaño, Raquel

doi:10.1080/10696679.2015.1032395

Cited by 56 publications

(56 citation statements)

References 78 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Still others have combined multiple factors to reflect the complex structure of sustainable consumption behaviors (e.g. González, Felix, Carrete, Centeno, & Castaño, ; Leonidou et al., ; Tiltman, ). Despite these efforts, however, sustainable consumer segments fail to produce reliable and consistent results in other studies (Liere & Dunlap, ; Peattie, ; Roberts, ; Straughan & Roberts, ; Teisl, Rubin, & Noblet, ; Wagner, , cited in McDonald, Oates, Alevizou, Young, & Hwang, ).…”

Section: Sustainability Sustainable Consumption and Traditional Susmentioning

confidence: 99%

See 1 more Smart Citation

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Onel

Mukherjee

Kreidler

et al. 2018

Psychology and Marketing

View full text Add to dashboard Cite

Although research in marketing and consumer behavior has tried to portray sustainable consumers in many different ways, a clear, consistent, and granular identification of these consumers is still not available due to the complexity of sustainable consumption. This study adopts personas as a way to better explain and understand the holistic nature and complexity of sustainable consumer behavior in terms of its various stages (i.e. acquisition, usage, and postuse) within four key behavioral functions of mobility, housing, clothing, and food. Different sustainability related functions of personas are seen to be fundamental lifestyle components and could be fulfilled by a variety of sustainable actions. This exploratory study uses a qualitative methodology, involving data collection through multiple in-depth interviews across several countries. The results reveal three different consumer archetypes with distinct sustainable consumption strategies: holistic sustainable consumers, transitional sustainable consumers, and restricted sustainable consumers. Managerial and theoretical implications provide practical recommendations for marketing managers and public policy planners, as well as directions for continued research in this area. K E Y W O R D Sacquisition, personas, postuse, stages of consumer behavior, sustainable consumer archetypes, sustainable consumption, usage

show abstract

Section: Sustainability Sustainable Consumption and Traditional Susmentioning

confidence: 99%

“…In the same vein, González et al. () employs a segmentation strategy that considers demographics, values, and perceived consumer effectiveness (i.e. whether people believe that they are able to make a difference through their actions) of consumers in the context of proenvironmental purchase.…”

Section: Sustainability Sustainable Consumption and Traditional Susmentioning

confidence: 99%

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Onel

Mukherjee

Kreidler

et al. 2018

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Desde o final da década de 1990, pesquisas vêm sendo realizadas sobre a atitude ecologicamente correta nos mais diferentes contextos, e elas têm demonstrado que a atitude ecologicamente correta não necessariamente está ligada ao comportamento apropriado (Dembkowski, 1998;Phillips, Englis, & Solomon, 2010;Englis & Phillips, 2013;Olaizola, Sainz, & Molina, 2013;González et al, 2015).…”

Section: Fundamentação Teóricaunclassified

“…Alia-se isto ao fato de que os comerciantes de produtos ecológicos ou de produtos ecologicamente corretos, em sua maioria, não têm a preocupação de promover comportamentos ecológicos gerais, e sim apenas o consumo dos seus próprios produtos, mercadorias e serviços (Ellen, Wiener, & Cobb-Walgren, 1991). Porém, o estudo de González et al (2015) afirma que os comerciantes e prestadores de serviços tiveram que se adaptar ao segmento de consumidores ecologicamente corretos e seus padrões de compras e, por isso, devem preocupar-se em como suas campanhas publicitárias afetam o meio ambiente.…”

Section: O Consumo De Produtos Ecologicamente Corretosunclassified

Fatores Que Influenciam a Valorização De Produtos Ecológicos Por Consumidores Ecologicamente Conscientes

Lira

2018

RGSA

View full text Add to dashboard Cite

Fábio Teixeira de LiraMestre em Administração Fucape Business School São Luís -Maranhão -Brasil pesquisa@fucape.br RESUMOO objetivo deste trabalho foi identificar os fatores que estão associados à valorização dos produtos ecológicos ou de empresas ecológicas. Buscou-se verificar se algum dos fatores testados (reciclagem, mudança de hábito, saúde, motivadores externos, preocupação ambiental) se relacionava positivamente ao valor percebido pelo consumidor dos produtos ecologicamente corretos, utilizando uma escala adaptada de três outros estudos existentes na literatura. Os resultados sugeriram que a preocupação ambiental é um dos fatores mais relevantes para os respondentes e que tanto a preocupação ambiental quanto a saúde e a mudança de hábitos são fatores associados positivamente ao valor dado pelo consumidor aos produtos, mercadorias e serviços que são ecologicamente corretos e às empresas que os levam ao mercado. Concluiu-se que a ausência de um ou mais destes fatores podem vir a dificultar o crescimento do consumo de produtos e empresas ecológicas, tornando estas ausências, barreiras a este crescimento. Palavras-chave:Comportamento do consumidor; Consumidores brasileiros; Consumo ecologicamente consciente; Empresas ecológicas; Preocupação ambiental; Valor percebido. FACTORS THAT INFLUENCE THE VALUATION OF ECOLOGICAL PRODUCTS BY ECOLOGICALLY CONSCIOUS CONSUMERS ABSTRACTThe objective of this study was to identify factors associated with appreciating of green products or green business. We attempted to check if any of the tested factors (recycling, habit change, health, external motivators, environmental concerns) related positively to the value perceived by the consumer of environmentally friendly products, using an adapted scale of three other studies in existing literature. The results indicate that environmental concern is one of the most important factors for the respondents and that environmental concern, health and changing habits are factors that are positively associated with the value, given by consumers, for products, goods and services that are environmentally friendly and for the businesses that bring them to the market. We concluded that the absence of one or more factors are likely to hinder the growth of consumer products and environmental businesses, making these absences barriers to this growth.

show abstract

“…Source: Adapted from International Cooperative Alliance (ICA) (2017) Therefore, to be able to perform their economic, social and cultural role and put into practice cooperative values and principles, cooperatives must capture, hold on to and deal with the needs of their members, who according to data from the Global Census on Cooperatives (Grace, 2014), number around 1 billion individuals. So in the same way as diverse research has been carried out by firms towards their consumers (Dagher and Itani, 2014;Colaferro and Crescitelli, 2014;González et al, 2015;Nikolova and Inman, 2015), it is up to cooperatives to understand their members' motivations to keep cooperatives' activities operational. Given the importance of cooperators, Rosalem et al (2010) tried to understand their vision of the organisation's management, and concluded that members consider it important to invest in cooperative education, for everyone to understand its role, as well as enabling the cooperative's management and staff; improve communication; reaffirm cooperative culture; work for the good of all cooperators and not benefit only some people in the group, and strengthen members' union and commitment.…”

Section: Concern For Communitymentioning

confidence: 99%

Cooperation process: what motivates individuals to participate in a cooperative?

Laurett

Franco

2018

IJMP

View full text Add to dashboard Cite

Setting out from the relevance of cooperatives worldwide and their important economic and social role, this research aims to understand what motivates cooperators in different segments to be part of a cooperation process with a cooperative. To do so, an exploratory and qualitative study was carried out following the multiple case study method. For data-collection, ten semistructured interviews were held based on a previously defined script. These interviews were recorded and transcribed, followed by content analysis through codification and categorisation. From analysis of the interviews, 37 variables motivating members to participate in a cooperative were identified, with these being grouped according to their similarity in five categories: (1) external influences;(2) characteristics of the cooperative; (3) socio-psychological; (4) relationships; and (5) benefits. Some implications for theory and practice and suggestions for future research are also presented.

show abstract

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Cited by 56 publications

References 78 publications

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Fatores Que Influenciam a Valorização De Produtos Ecológicos Por Consumidores Ecologicamente Conscientes

Cooperation process: what motivates individuals to participate in a cooperative?

Contact Info

Product

Resources

About