The modern food truck, especially those found in Europe and North America, in many ways represents only the latest manifestation of a long tradition of mobile street‐food vending. It is one that comes with a number of advantages – such as job creation and local economic revival – but this comes with a number of disadvantages, such as those of cultural appropriation and unsustainable practices. Important as these issues are, the recent development of the “gourmet” food truck, with its loyal followers connected via social media, offers the possibilities of new types of places and a wider view of the world's cuisines.