“…Some studies, for example, have focused on drivers facilitating green process innovation, including environmental regulation, market demand, political capital, and internal firm initiatives (e.g., El‐Kassar & Singh, ; Guo, Qu, & Tseng, ; Lin, Zeng, Ma, Qi, & Tam, ; Zailani, Govindan, Iranmanesh, Shaharudin, & Chong, ). Others have examined the consequences of green process innovation, including environmental performance (e.g., Huang & Li, ), social performance (e.g., Zailani et al, ), and financial performance (e.g., Xie et al, ). However, few researchers have paid attention to the drivers of green process innovation from the perspective of governmental financial incentives or examined the consequences of green process innovation from the perspective of a firm's green image.…”