Green pride in sustainable versus premium brand decisions

Maior, Cecilia Souto; Mantovani, Danielle; Pinto, Diego Costa; Ferreira, Mário B.

doi:10.1108/mip-03-2022-0117

Cited by 10 publications

(11 citation statements)

References 41 publications

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“…In their study, Wei et al [64] concluded that consumers' recycling efforts positively influence their feelings of pride. These studies align with a recent trend of research exploring the relationship between sustainable consumption and the feeling of pride in depth [65][66][67]. Hence, the following hypothesis was assumed: H4.…”

Section: Feelings Of Pridesupporting

confidence: 75%

Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Enginkaya,

Sağlam

2024

Sustainability

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Recent research has specifically targeted the decision-making process of eco-friendly individuals, emphasizing the significance of recycling and its impact on sustainability. Our study extends this inquiry by examining the correlation between recycling participation and pro-environmental behavior among consumers, integrating the concepts of self-efficacy, feelings of pride, and social pressure into our analysis. We utilized targeted sampling to collect data from a diverse sample of 378 participants, ensuring representation across key demographic groups. By employing Partial Least Squares–Structural Equation Modeling (PLS-SEM), we aimed to explore the intricate relationships underpinning recycling behaviors and pro-environmental actions. The results suggest that self-efficacy and feelings of pride significantly influence individuals’ recycling behaviors, highlighting the role of psychological and social factors in promoting environmental sustainability. It was concluded that social pressure did not have the expected moderating effect on increasing consumers’ feelings of pride and self-efficacy toward recycling activities. This study sheds light on the underlying mechanisms that drive pro-environmental actions, contributes to understanding sustainability promotion through recycling, and offers insights for policymakers and environmental advocates to help foster environmental responsibility and behavior change. The findings emphasize that individuals often value personal achievement and development more when addressing environmental responsibilities and that social pressure does not achieve its expected effects.

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Section: Feelings Of Pridesupporting

confidence: 75%

Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Enginkaya,

Sağlam

2024

Sustainability

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“…Our results indicate that mechanisms for promoting the eco-branding of the studied region's industrial complex should help to take a fresh look at the problems of company management in related industries [59][60][61][62][63][64][65][66]. In this, we share the views of scholars who explore the possibilities of accelerating the transformation of socio-economic systems according to ESG principles [67][68][69][70][71][72].…”

Section: Discussionmentioning

confidence: 61%

Sustainable Economy: Eco-Branding of an Industrial Region of Kazakhstan

Davidenko,

Sherimova,

Kunyazova

et al. 2023

Preprint

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In the sustainable economy, consumer preferences are gradually coming to prioritise environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects. Technological integration and the value chain from raw material extraction to the marketing of environmentally friendly products add to the growth factors. In this regard, we formulate the purpose of this study: to generalise the approaches and improve the mechanism of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we studied statistics and principles of management systems of Kazakh companies and their stakeholders. We analysed the situation of industrial complexes and their partners in the external environment to identify barriers to the development and implementation of eco-branding tools. The theoretical significance of the study helps to reveal the influence of ecological principles of modern production organisation on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.

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“…Thus, positive perceptions about a corporation shaped by its CSR activities boost employees' pride (John et al 2017) and intention to support its brand reputation (Ellemers et al 2004;Hur et al 2018). Employees are increasingly likely to experience pride when they realize that customers opt for their green brand, making them feel proud to contribute to pro-environmental and pro-social endeavors (Maior et al 2022). Moreover, our study argues that GHRM is correlated (i.e., as an antecedent) to organizational pride (Kuo et al 2016;Kim et al 2020).…”

Section: Green Human Resources Management (Ghrm) and Organizational P...mentioning

confidence: 79%

Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator

Elshaer

Azazz

Kooli

et al. 2023

Administrative Sciences

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In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel managers have begun to adopt green human resource management (GHRM) practices to promote sustainable behavior among employees. This research paper explores the relationship between GHRM practices, brand citizenship behavior (BCBs), organizational pride, and individual green values in the hotel industry. The study examines how GHRM practices influence BCB through the mediation of organizational pride and the moderation of individual green values. A survey was conducted with 328 employees from five-star hotels and the obtained data were analyzed using PLS-SEM. The results indicate that GHRM practices positively affect BCB and that this relationship is partially mediated by organizational pride. Furthermore, individual green values were found to moderate the relationship between GHRM practices and BCB, indicating that employees with stronger green values are more likely to exhibit BCB. These findings contribute to the literature on GHRM and BCB and offer insights for hotel managers on how to enhance their sustainability efforts through effective GHRM practices.

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Green pride in sustainable versus premium brand decisions

Cited by 10 publications

References 41 publications

Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Sustainable Economy: Eco-Branding of an Industrial Region of Kazakhstan

Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator

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