Particles of tungsten oxide loaded with nanoparticulate platinum (Pt/WO 3 ) photocatalytically produced phenol from benzene with high selectivity (e.g., 74% at 69% of benzene conversion) in water containing molecular O 2 ; the selectivity for phenol were much higher than those on conventional titanium oxide 10 (TiO 2 ) photocatalysts (both the unmodified and Pt-loaded) that generated CO 2 as a main product. Results confirmed that photoexcited electrons in the Pt/WO 3 photocatalysts mainly generated H 2 O 2 from molecular O 2 through a two-electron reduction; the H 2 O 2 generated did not significantly contribute to the undesirable peroxidation of phenol produced. In contrast, the oxygen radical species, such as O 2 or HO 2 , generated on TiO 2 photocatalysts partially contributed to the successive oxidation of phenol and 15 other intermediates to reduce the selectivity toward phenol. More importantly, the reactions using 18 Olabeled O 2 and H 2 O clearly revealed that the holes generated on Pt/WO 3 react primarily with H 2 O molecules, even in the presence of benzene in aqueous solution, selectively generating OH radicals that subsequently react with benzene to produce phenol. In contrast, a portion of holes generated on TiO 2 photocatalysts reacts directly with benzene molecules, which are adsorbed on the surface of TiO 2 by 20 strong interaction with surface hydroxyl groups. This direct oxidation of substances by holes undoubtedly enhanced non-selective oxidation, consequently lowing selectivity for phenol by TiO 2 . The two unique features of Pt/WO 3 , the absence of reactive oxygen radical species from O 2 and the ability to selectively oxidize water to form OH, are the most likely reasons for the highly selective phenol production. 65 benzene to phenols using Pt/TiO 2 suspended in water containing a high concentration of substances such as benzene (e.g., 1:1 v/v),