Green mining: energy consumption of advertisement blocking methods

Rasmussen, Kent; Wilson, Alex; Hindle, Abram

doi:10.1145/2593743.2593749

Cited by 45 publications

(25 citation statements)

References 8 publications

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“…Mobile ads are personalized through attributes, trends [38], and behaviour [39], etc. Rasmussen and colleagues [40] analyzed the effects of advertisement blocking methods on energy consumption. Book and colleagues [41] observe a steady increase in the number of permissions that Android ad libraries are able to use, after examining a sample of 114,000 apps.…”

Section: Related Workmentioning

confidence: 99%

Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers

Gui,

Mcilroy,

Nagappan

et al. 2015

2015 IEEE/ACM 37th IEEE International Conference on Software Engineering

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The "free app" distribution model has been extremely popular with end users and developers. Developers use mobile ads to generate revenue and cover the cost of developing these free apps. Although the apps are ostensibly free, they in fact do come with hidden costs. Our study of 21 real world Android apps shows that the use of ads leads to mobile apps that consume significantly more network data, have increased energy consumption, and require repeated changes to ad related code. We also found that complaints about these hidden costs are significant and can impact the ratings given to an app. Our results provide actionable information and guidance to software developers in weighing the tradeoffs of incorporating ads into their mobile apps.Index Terms-Mobile advertisements, mobile devices 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering 978-1-4799-1934-5/15 $31.00

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Section: Related Workmentioning

confidence: 99%

Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers

Gui,

Mcilroy,

Nagappan

et al. 2015

2015 IEEE/ACM 37th IEEE International Conference on Software Engineering

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“…In a separate study, Rasmussen et al [48] found that a system with Ad-blocker, in most cases, is more energy efficient than systems without Ad-blockers.…”

Section: Improving Energy Efficiencymentioning

confidence: 99%

Is HTTP/2 more energy efficient than HTTP/1.1 for mobile users?

Chowdhury

Sapra

Hindle

2015

Preprint

Self Cite

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Recent technological advancements have enabled mobile devices to provide mobile users with substantial capability and accessibility. Energy is evidently one of the most critical resources for such devices; in spite of the substantial gain in popularity of mobile devices, such as smartphones, their utility is severely constrained by battery life. Mobile users are very interested in accessing the Internet while it is one of the most expensive operations in terms of energy and cost. HTTP/2 has been proposed and accepted as the new standard for supporting the World Wide Web. HTTP/2 is expected to offer better performance, such as reduced page load time. Consequently, from the mobile users point of view, question arises: Does HTTP/2 offer improved energy consumption performance achieving longer battery life? In this paper, we compare the energy consumption of HTTP/2 with its predecessor (i.e., HTTP/1.1) using a variety of real world and synthetic test scenarios. We also investigate how Transport Layer Security (TLS) impacts the energy consumption of the mobile devices. Our study suggests that Round Trip Time (RTT) is one of the biggest factors in deciding how advantageous is HTTP/2 compared to HTTP/1.1. We conclude that for networks with higher RTTs, HTTP/2 has better energy consumption performance than HTTP/1.1.

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“…To capture energy consumption profiles of the web server for HTTP/2 and HTTP/1.1, we have used Green Miner [34] [34], [49].…”

Section: Green Minermentioning

confidence: 99%

Web servers energy efficiency under HTTP/2

Sapra

Hindle

2016

Preprint

Self Cite

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Server energy consumption has been a subject of research for more than a decade now. With Internet scaling rapidly all over the world, more servers are being added continuously. With global warming and financial cost associated with running servers, it has now become a more pressing concern to optimize the power consumption of these servers while still not affecting the performance. The optimization that can be carried out at the hardware level has its limits and therefore the onus comes on to the software developers as well to optimize their web interacting services and use protocols that are more efficient. Recently, Internet Engineering Task Force (IETF) formalized the specification for the successor of HTTP/1.1 protocol. Named HTTP/2, it has been projected to overcome all the limitations of HTTP/1.1 protocol for which web services developers have to optimize their applications. Understandably, HTTP/2 has been drawing a lot of interest from users, web administrators to big organizations. With HTTP/2 as the future of the Internet communication and servers acting as the backbone of the Internet, we are interested in knowing if HTTP/2 will provide energy efficiency benefits to servers or it will just improve users web experience. In this paper, we evaluate the energy efficiency of two web servers while they communicate over HTTP/1.1 and HTTP/2 protocol. We also investigate how Transport layer security (TLS) affects the power consumption of the servers. In our tests, we have introduced HTTP/2 features one by one so that readers can see for themselves what benefits the HTTP/2 over HTTP/1.1. Our study suggests that multiplexing and Round Trip time (RTT) are the biggest factors helping HTTP/2 achieve its design goals. We conclude that even with huge TLS associated cost with HTTP/2, on high latency networks it can help servers to be more energy efficient while improving their performance as well.

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Green mining: energy consumption of advertisement blocking methods

Cited by 45 publications

References 8 publications

Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers

Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers

Is HTTP/2 more energy efficient than HTTP/1.1 for mobile users?

Web servers energy efficiency under HTTP/2

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