Green Markets and Their Role in the Sustainable Marketing Management

Gubíniová, Katarína; Bartáková, Gabriela Pajtinková; Brtková, Jarmila

doi:10.1007/978-3-319-76998-1_19

Cited by 2 publications

(3 citation statements)

References 3 publications

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“…The same authors found that students consider cell phone prices as one of the two most important personal factors at time of purchase. These characteristics contrast with the profiles of sustainable consumers, who generally are less price sensitive and know the benefits of recycling and reusing products (Gubíniová et al , 2019).…”

Section: Conclusion Implications and Future Researchmentioning

confidence: 98%

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

Pérez-Castillo

Martínez

2021

APJML

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PurposeThis study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts.Design/methodology/approachThis study utilises a mixed-method approach. First, a study with a non-experimental causal design was performed with 248 cell phone users characterised by exhibiting sustainable consumption behaviours. Subsequently, 13 in-depth interviews were conducted to obtain a better understanding of the switching intention.FindingsFor sustainable consumers, green purchase behaviour and attitude towards remanufactured products have a significant effect on their switching intention. These results contrast with previous literature, where it was found that price differences, government incentives and environmental benefits were significant for consumers in general.Practical implicationsSwitching intention towards remanufactured products in sustainable consumers may be encouraged by influencing factors related to green behaviour, rather than factors related to the market (e.g. reducing price, specific labelling or governmental regulations). Moreover, sustainable consumers could be regarded as the first adopters of remanufactured products.Originality/valueTo the best of the authors' knowledge, this is the first study to introduce green purchase behaviour to predict sustainable consumers' switching intention towards remanufactured products.

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Section: Conclusion Implications and Future Researchmentioning

confidence: 98%

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

Pérez-Castillo

Martínez

2021

APJML

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“…Governments and business leaders worldwide are working together to create policies and procurement processes that encourage using sustainable materials, components and products, aiming to decrease greenhouse gas emissions and support sustainable development initiatives (Rebane, Reihan, 2016;Marcysiak, 2020;Gubíniová, et al 2019). The continuous carbon emissions from the manufacturing sector raise concerns among industrialists and policymakers about the effectiveness of operational adjustments and current or proposed strategies in meeting the Paris Agreement targets.…”

Section: Introductionmentioning

confidence: 99%

“…Numerous researchers explore the triple bottom line and low-carbon supply chains, developing four decentralised supply chain models to determine optimal pricing decisions, carbon emissions, sales quantities, and profits (Miklosik et al 2021;Lorincova, et al 2022). These models provide a reliable theoretical foundation for low-carbon firms to select emission reduction strategies while considering stakeholder approaches and adapting to evolving customer perceptions (Gubíniová et al, 2019). The automotive industry is a critical actor in implementing and realising new technologies and new sustainable requirements.…”

Section: Introductionmentioning

confidence: 99%

Sustainable and transparent purchasing in the automotive industry

Bunzendahl¹,

Papula²

2023

JESI

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Sustainable purchasing in the automotive industry is present as never before. The Supply Chain Act in Germany and the European Green Deal (EGD) are legal incentives to focus on sustainability across industries. The automotive industry is large and important in Europe, which implements new purchasing channels through the supply chains. Suppliers are usually Small and medium-sized enterprises (SMEs), which account for 99% of the European economy (Europäische Kommission, 2003). Original Equipment Manufacturers (OEMs) have already passed on their climate neutrality targets to suppliers and called for worldwide engagement throughout the supply chain. In addition to the necessary emission reductions in the individual parts of the value chain, there are growing demands for a product footprint to show the CO2 emissions for the supplied parts. The CO2 emissions should be systematically reduced. This study shows how transparency in purchasing can be created and how this transparency can be used to impact sustainable purchasing. This study continues different studies chronologically from 2016 until March 2022. The results are confirmed by ten expert interviews with specialists in the automotive industry. The focus is on digitisation in purchasing and is linked to the resulting transparency. Transparency shows how the impact on sustainable purchasing can be increased by using cost brake downs (CBD) and provides an outlook on CO2 CBD (Product Carbon Footprint) to reduce CO2 emissions.

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Green Markets and Their Role in the Sustainable Marketing Management

Cited by 2 publications

References 3 publications

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

Sustainable and transparent purchasing in the automotive industry

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