Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

Kardos, Mihaela; Gabor, Manuela Rozalia; Cristache, Nicoleta

doi:10.3390/su11030873

Cited by 46 publications

(43 citation statements)

References 35 publications

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“…Cosmetics companies across the globe modified their strategy to handle new challenges better, and incorporate the different aspects of sustainability into their activities. Green marketing highlights a new dimension of economic, social and environmental responsibility taken up by organisations [39]. Cosmetics companies aim more and more to develop their cosmetics in a lab environment, either to be free of chemicals, or to contain as few chemicals as possible.…”

Section: Responsibility Of Cosmetics Producersmentioning

confidence: 99%

Green Consumer Behavior in the Cosmetics Market

2019

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Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. Our research supports that green or natural products’ role in the cosmetics industry is getting more and more pronounced. The role of science is to determine the variables suggesting the consumer to change to natural cosmetics. The primary aim of our research is to find out to what extent the characteristics of the consumption of organic foods and natural cosmetics differ. We would like to know what factors influence consumer groups when buying green products. The novelty of the analyses is mainly that consumers were ordered into clusters, based on consuming bio-foodstuffs and preferring natural cosmetics. The cluster analysis has multiple variables, namely: Consumer behavior in light of bio-product, new natural cosmetics brand, or health- and environmental awareness preferences. The data was collected using online questionnaire, exclusively in Hungary during April–May of 2018. 197 participants answered our questions. The results of descriptive statistics and the cluster analysis show that there are consumers who prefer natural cosmetics, whereas some of them buy traditional ones. A third group use both natural and ordinary cosmetics. The results suggest that on the market of cosmetic products, health and environmental awareness will be a significant trend for both producer and consumer behavior, even in the future. However, it will not necessarily follow the trends of the foodstuffs industry, as the health effect spectrum of cosmetics is far shorter. In the future, the palette of natural cosmetics will become much wider. The main reason for this will be the appearance of green cosmetics materials and environmentally friendly production methods (mostly for packaging). The consumers will also have the possibility to choose the ones that suit them the most.

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Section: Responsibility Of Cosmetics Producersmentioning

confidence: 99%

Green Consumer Behavior in the Cosmetics Market

2019

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“…For the sake of testing the validity of the proposed research model, confirmatory factor analysis (CFA) was conducted employing structural equation modeling (SEM), run via AMOS software, which allows causality models with latent variables using maximum likelihood estimation [109,110]. The model validity, which stands for validity of the relationship between six latent variables with eleven hypothesized relationships, were tested utilizing CFA, while the model reliability was tested using Cronbach's alpha.…”

Section: Statistical Analysesmentioning

confidence: 99%

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Choi

Lee

2019

Sustainability

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In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

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“…In the past 100 years, human beings have plundered and destroyed the natural environment for economic development and their immediate interests, such as the threat of global warming [3]. The deterioration of the environment makes the society pay more and more attention to the sustainable development of natural environment [4].…”

Section: Introductionmentioning

confidence: 99%

Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness

2019

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The increasingly serious destruction of the natural environment represents a great threat to the sustainable development of human beings and the earth. Under pressure from the government and public opinion, companies must assume environmental responsibility; however, there is no conclusion on whether corporate environmental responsibility is beneficial to companies. From the perspective of investment efficiency, this paper collects panel data from Chinese listed companies from 2011 to 2016 to discuss the impact of corporate environmental responsibility on investment efficiency and the moderating role of the institutional environment and consumer environmental awareness. The results show that corporate environmental responsibility can significantly positively affect investment efficiency, but this effect is not a short-term effect; it needs time to play a role. Second, in regions with a good institutional environment, corporate environmental responsibility has a more significant impact on improving investment efficiency. Finally, with the improvement of consumer environmental awareness, companies that assume environmental responsibility can address underinvestment. The research in this paper supports stakeholder theory, indicating that corporate environmental responsibility is not “selfless dedication”. In addition, the research results of this paper are robust and not subject to endogenous influences.

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Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

Cited by 46 publications

References 35 publications

Green Consumer Behavior in the Cosmetics Market

Green Consumer Behavior in the Cosmetics Market

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness

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