Green Marketing in India

Abstract

Green marketing is the study of all efforts to consumer, produce, distribute, promote, package and reclaim products in a manner that is sensitive or responsive to ecological concerns. As consumers, we simply don't think about it on a day-to-day basis because the message does not surround us. Most of us did not grow up in a resource starved environment and so the implications of wastefulness have had no direct repercussions on our daily lives. We acknowledge the issue is out there and demonstrate concern for what is being done to improve our collective condition but beyond recycling or an interest in non-toxic HH cleaning products, we simply don't have access to green products or services, let alone do we have an understanding for how to evaluate their functionality or benefit- to us or the environment. In the present study narrows down on one specific area and that is to measure the awareness level of the customers with reference to the green marketing.

Cardanol Benzoxazines: A Versatile Monomer with Advancing Applications

“…The acetate salt of zinc showed a higher cure temperature suggesting role of counter ion in the polymerization reaction. [51] As compared to bulk catalysts, blending of nanoparticles such as those based on iron [52] and aluminum [53] revealed a significant lowering of curing temperature, which is mediated due to their large surface area with the exposition of a larger number of metal species on the surface and the catalytic effect of capping agents/surface functionalities.…”

“…Poly(C-a:Epoxy) (1.5:1) [57] 16 c C-dde-n [30] 16 b Poly(C-a:Epoxy) (2.33:1) [57] 25 c I: Bisbenzoxazine C-ddm [16] 79 Poly(C-edia)/ GPTMS [63] 17-22 d C-dds [15] 14 Poly(C-edia)/EEW [38] 19-21 e C-ddbe m [15] 18 III, fillers Poly(C-a:BA-a) x (1:1)/ nano-Al 2 O 3 [53] 83 C-ddbe p [15] 31…”

“…Higher surface area and presence of surface hydroxyl groups on nanoalumina, with phenolic hydroxyl and secondary amine functionalities in PBz, resulted in the extension of Hbonding network and strong interactions with the metal surface. [53] The variation in adhesive strength of neat PBz resins with functionality is shown in Figure 8. A strong dependence on the number of benzoxazine rings in monomer unit is reflected in the adhesion strength of the polymer.…”