Contemporary Discourse of Halal and Islamic Entrepreneurship 2023
DOI: 10.1007/978-981-99-6427-7_16
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Green Marketing as an Ethical Practice for Halal Entrepreneurs for a Sustainable Ecosystem

Monsuru Adekunle Salisu,
Rafiu K. Showole,
Tijani Usman Moyosore
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“…The concepts of 'halal' and 'tayyib,' which refer to permissible and wholesome products, are integral to Islamic dietary and consumption practices. These principles advocate for ethical and environmentally responsible choices in food and consumer goods, making them a natural fit within sustainable development efforts (Salisu et al, 2023;Abdullahi Busari & Sitiris, 2021;Salleh & Harun, 2022).…”
Section: Environmental Protectionmentioning
confidence: 99%
“…The concepts of 'halal' and 'tayyib,' which refer to permissible and wholesome products, are integral to Islamic dietary and consumption practices. These principles advocate for ethical and environmentally responsible choices in food and consumer goods, making them a natural fit within sustainable development efforts (Salisu et al, 2023;Abdullahi Busari & Sitiris, 2021;Salleh & Harun, 2022).…”
Section: Environmental Protectionmentioning
confidence: 99%