“…Sustainability research in automotive industry is central for the manufacturing management in exploring its drivers and barriers (Amrina & Yusof, 2012), lean manufacturing implementation (Azlina, Salleh, Kasolang, & Jaffar, 2011), performance indication (E. Amrina & Yusof, 2011) and green practices (Conding, Mohd Zubir, Hashim, Sri Lanang, & Habidin, 2012). In contrast, literature found that, in the new product development areas is limited on the eco design implementation (Taha, Sakundarini, Ariffin, Ghazila, & Gonzales, 2010) and increasing research demand on how companies successfully managed www.ccsenet.org/ass Asian Social Science Vol.…”