Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials

Jing, Wang; Wang, Shanyong; Xue, Hanbing; Yu, Wang; Li, Jun

doi:10.1016/j.jclepro.2018.01.250

Cited by 270 publications

(324 citation statements)

References 80 publications

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“…Thereby, the higher the level of satisfaction, the higher the degree of trust is induced (Ballester & Munuera-Alemán, 2005). Researches in green brand management also support this argument with empirical evidence (Kang & Hur, 2012;Wang, Wang, Xue, Wang, & Li, 2018). As a result, this paper postulates the hypothesis as follows:…”

Section: Green Trust and Green Satisfactionsupporting

confidence: 68%

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Investigating green brand equity and its driving forces

Ha¹

2020

10.5267/j.msl

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Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer's purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust, green brand image and green satisfaction. The study uses a questionnaire-based survey to obtain data from university students who had some experience of purchasing green items in Ho Chi Minh City. A structural equation modeling approach is used to confirm the proposed hypotheses. The results indicate that green trust and green brand image positively affected green brand equity. Moreover, the association between green brand equity and green brand image is partially mediated by green trust. It is also found that the association between green brand equity and green satisfaction was partially mediated by green trust. Thus, activities to promote green trust, green satisfaction, and green brand image are useful in improving green brand equity.

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Section: Green Trust and Green Satisfactionsupporting

confidence: 68%

“…Green trust was measured using three items (refer to Butt et al, 2016;Chen, 2010). Green satisfaction was measured a four-item scale (refer to Chen, 2010;Wang et al, 2018). Green brand equity was measured using a four-item scale (refer to Chen, 2010;Yoo et al, 2000).…”

Section: Measurements Of the Constructsmentioning

confidence: 99%

Investigating green brand equity and its driving forces

Ha¹

2020

10.5267/j.msl

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“…In particular, in the present study there were many consumers in the 26‐35 age group (Millennials or Generation Y). Generation Y has been reported to be concerned about ecological and environmental issue (Wang et al , ). In addition, these consumers tend to be health and wellness conscious, with an interest in local, natural, organic, functional and vegetarian/vegan foods and beverages (Lukovitz, ).…”

Section: Discussionmentioning

confidence: 99%

How do processing technology and formulation influence consumers’ choice of fruit juice?

Martins

Rosenthal

Ares

et al. 2020

Int J of Food Sci Tech

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The study aimed at investigating the influence of four variables related to processing technology and formulation on consumer's choice of fruit juice, and to explore the moderating effect of food technology neophobia (FTN). A choice-conjoint task was implemented considering four variables: processing technology, added sugar, preservatives and cold pressing. Sixteen pairs of labels were presented to 369 Brazilian consumers to that indicate which of the products they would purchase. Then, they answered the FTN scales and a socio-demographic questionnaire. Data were analysed using a logit model with random parameters. Results showed that cold pressing, pressurisation and the claims 'no added sugar' and 'no preservatives' had a positive effect on consumers' choices, whereas the claim 'not pressurised' had a negative effect. The FTN moderated the effect of the variables on participants' choices of fruit juices. The main difference between groups of consumers with different level of neophobia (low, medium and high) was related to the effect of information about juice processing.

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“…The ecological modernization theory emphasizes the need for firms to recognize ecological issues as one approach for promoting competitive advantage (Huang & Li, ). Therefore, focusing on the perception of environmental factors, a firm's green image is defined as a set of perceptions regarding corporate environmental commitments, environmental awareness, and environmental performance and achievements based on the thoughts and feelings of consumers (Wang, Wang, Xue, Wang, & Li, , p. 428). Generally, a firm's green image generally involves the environmental or green‐related features that the firm's stakeholders perceive (Amores‐Salvadó, Martín‐de Castro, & Navas‐López, ).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Turning green subsidies into sustainability: How green process innovation improves firms' green image

2019

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Green process innovation has been seen as a key strategy for manufacturing firms to pursue sustainable development. Yet, how to help manufacturing firms eliminate bottlenecks when implementing green process innovation remains poorly understood. To address this issue, the current study, which is anchored in the government incentive perspective, examines the drivers, contingent conditions, and consequences of green process innovation by using the panel data of manufacturing‐listed firms in China from 2013 to 2017. The results present valuable findings: (a) green subsidies are positively related to two dimensions of green process innovation, namely, cleaner production technology and end‐of‐pipe technology; (b) both cleaner production technology and end‐of‐pipe technology are positively related to firms' green image; (c) a firm's cleaner production technology mediates the relationship between green subsidies and its green image; and (d) higher absorptive capacity strengthens the indirect effect of green subsidies on a firm's green image via cleaner production technology. Our results provide meaningful theoretical and practical implications by revealing the benefits of green subsidies through green process innovation by leveraging levels of absorptive capacity.

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Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials

Cited by 270 publications

References 80 publications

Investigating green brand equity and its driving forces

Investigating green brand equity and its driving forces

How do processing technology and formulation influence consumers’ choice of fruit juice?

Turning green subsidies into sustainability: How green process innovation improves firms' green image

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