Green ideas, technology, university, and business in the 21st century

Abstract

The link between university and business has become more intrinsic due to the need to articulate green ideas as part of sustainable development, with technological development; although the latter has historically generated unemployment, on the one hand; on the other hand, it has increased production and productivity levels, affecting the population through cost reduction. In this context, the general objective was to establish the relationship between green ideas and innovation with the link between the University and the company, as actors capable of promoting the search for a balance between technological and economic development and the environment. These factors, when harmonized together, make it possible to achieve sustainable and sustainable development.