Green Entrepreneurship Paving a Way to Sustainable Development

Abstract

Entrepreneurship is defined as the process of starting or launching a new business with innovative products and services with an intention of not only generating profits but also value to different stakeholders along with its risk. Due to global concerns of climate change and sustainability, consumers have started consuming green products and showing their socially responsible behavior. There is a need to bring change in sustainable production and consumption. This problem can be solved at grass root level by new enterprises that are keen on solving these concerns. So, the transformation of green economy can be entrepreneur-driven by those who have innovative and sustainable ideas which are commercially viable. Hence, the objective of the chapter is to investigate the concept of green entrepreneurship, green innovations in business, and its significance. The chapter also explains the future perspectives and trends of green entrepreneurship paving a way to sustainable development.