Green Economy Research Trends and Mapping in SMEs: A Bibliometric Analysis

Abstract

The application of the green economy to SMEs is still experiencing obstacles, so that it affects competitiveness, especially in the global market. This study aims to determine the trend and map the application of the green economy in SMEs. Data analysis used bibliometric analysis with the Scopus database. The number of articles analyzed is 350, published from 1997 to 2022. The research technique is divided into three stages: planning, implementation, and reporting. Data analysis employs bibliometric analysis, with forms of analysis ranging from co-authorship analysis to co-occurrence analysis to citation analysis. The results show that India and the United Kingdom are countries with a great influence on this topic. There are 5 clusters found in this study, with the topic of sustainable development being the most relevant topic in research related to the green economy. There are relatively few strategies for adopting the green economy in SMEs. Some of the emerging strategies concern the deployment of green image, green manufacturing, and environmental social responsibility techniques. This study adds to the quiet literature on themes that have significant potential for additional investigation, particularly those connected to the strategy of implementing the green economy in SMEs.