Green Economy for Degenerative Society

Abstract

The green economy will be a determining factor in the challenges of the society era. The development of green economy products is needed in responding to the challenges of the society era. This study aims to determine the challenges and constraints of marketing green economy products that are starting to decline and are needed by degenerative communities as food staples. The research approach with the marketing mix carried out in this study recommends that marketing through digital platforms needs to be done to increase the market share of green economy products. Optimization of this digital marketing program is expected to expand market share and strengthen the positioning of green economy products. Products in the green economy sector are very environmentally friendly, but it is very expensive the development of its products, it is necessary to innovate in the marketing sector, product design, and nutritional content as well as raw materials with minimal use of chemicals, to increase people's purchasing power and become the hope for degenerative communities to consume products in the economic sector green. This research is still far from perfect because it requires innovation in the development of the marketing sector and economic products.