2023
DOI: 10.1002/bse.3373
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Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy

Abstract: In this article, we investigate the effect of green creativity on product innovation performance through the mediating mechanism of responsible innovation. Further, we explore the moderating impact of resource commitment on the relationship between green creativity and responsible innovation. Utilizing a sample of 273 entrepreneurial firms in Vietnam, we find that green creativity positively influences responsible innovation. In addition, the results demonstrate that the effect of green creativity on responsib… Show more

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Cited by 14 publications
(12 citation statements)
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“…Ambidexterity can enhance the effects that GEO has on green processes and product innovation, ultimately contributing to sustainability (Adomako & Nguyen, 2023). This approach enables companies to integrate competitiveness and sustainability performance in proactive way (Frare & Beuren, 2022).…”
Section: Construct Authors Item Loadingsmentioning
confidence: 99%
“…Ambidexterity can enhance the effects that GEO has on green processes and product innovation, ultimately contributing to sustainability (Adomako & Nguyen, 2023). This approach enables companies to integrate competitiveness and sustainability performance in proactive way (Frare & Beuren, 2022).…”
Section: Construct Authors Item Loadingsmentioning
confidence: 99%
“…The successful implementation of RI relies on the strategic integration of resources and dynamic capabilities within an organization. Resources, including tangible and intangible assets, managing skills, and knowledge, serve as the foundation for a firm's competitive advantage (Adomako & Nguyen, 2023; Barney, 1991; Barney et al, 2011; Leonidou et al, 2017). However, in today's rapidly changing business landscape, sustaining this advantage demands the adaptive power of dynamic capabilities.…”
Section: Theoretical Bases and Hypotheses Developmentmentioning
confidence: 99%
“…Furthermore, understanding the required resources and capabilities for RI implementation is crucial. Distinctive competency, evolving over time, sets firms apart in the market and may encompass organizational culture, knowledge and experience, technology and infrastructure, coordination systems, and a network of partners and stakeholders (Adomako & Nguyen, 2023). Achieving RI as a distinctive competency demands additional resources and capabilities, including human, time, physical, and financial resources.…”
Section: Theoretical Bases and Hypotheses Developmentmentioning
confidence: 99%
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“…Green innovation (GI) became a central issue in the corporate world, as companies are increasingly recognizing the need to adopt sustainable practices to remain competitive and address the pressing environmental challenges of SP, FP, and GI (Adomako & Nguyen, 2023; Bos‐Brouwers, 2010; Iqbal et al, 2021; Khan et al, 2021; Mehraj & Kaur, 2022). GI refers to the development and commercialization of new products, services, and processes that are environmentally friendly and sustainable (Lovarelli et al, 2020; Nnamani et al, 2017).…”
Section: Introductionmentioning
confidence: 99%