Green consumption or sustainable lifestyles? Identifying the sustainable consumer

Environmentally Responsible Purchasing ‒ Analysis of the Ex-Yugoslavian Republics

“…Other cross-cultural researches confirmed that differences in purchasing environmental friendly products have existed between other countries (Arbuthnot and Lingg, 1975;Gooch, 1995;Laroche et al, 1996;Roozen and Pelsmacker, 2000 In all ex-Yugoslavian republics women buy environmentally friendly products more than men, which is also confirmed by previous research results (Jain and Kaur, 2006;Pinto et al, 2014). In addition, in all ex-Yugoslavian republics older customers buy environmentally friendly products more than younger consumers, which is consistent with the results of previous studies (Roberts, 1996;Samdahl and Robertson, 1989;Gilg et al, 2005;Chan, 1999;De Paco and Raposo, 2010;Pedrini and Ferri, 2014;Pagiaslis and Krontalis, 2014). That consumers who have higher level of education are more likely to buy environmentally friendly products than less-educated consumers (respondents with secondary education from Montenegro buy environmentally friendly products less than respondents with university/college education from Slovenia) also confirmed by previous research results (Roberts, 1996;Chan, 1996 .…”

“…If we look at the link between environmentally responsible purchasing of consumer and gender, most of the research, from: Singapore (Shamdasani, et al, 1993), UK (Gilg et al, 2005), Portugal (De Paco and Raposo, 2010) and Italy (Pedrini and Ferri, 2014) shows that women and men are equal in environmentally responsible purchasing. However, some researches from India (Jain and Kaur, 2006) and Germany (Pinto et al, 2014) have come to the result that women are more environmentally responsible consumers than men related to purchasing environmentally friendly products.…”

“…If we look at the link between environmentally responsible purchasing and age, most of the research, from: the USA (Roberts, 1996), the UK (Samdahl and Robertson, 1989;Gilg et al, 2005), China (Chan, 1999), Portugal (De Paco and Raposo, 2010), Italy (Pedrini and Ferri, 2014) and Germany (Pagiaslis and Krontalis, 2014) has reached the conclusion that older consumers purchase environmentally friendly products more than the younger ones. One study conducted in India (Jain and Kaur, 2006) resulted in data that young consumers purchase environmentally friendly products more than the older ones.…”

Individual strategies for sustainable consumption

“…These are considered here, rather than in the discussion about objective segmentation approaches above because these studies rely on reported or hypothetical behavior and so are considered to be subjective. In their study of 1600 households in Devon, UK, Gilg, Barr and Ford (2005) found that people could be categorized by a combination of two behavioral considerations: the kinds of activities that they undertook and how often (or consistently, see below) they performed these activities. Other studies center on how often people undertake the same activity (Chan 1999;Ozcaglar-Toulouse, Shiu and Shaw 2006), how consistently they behave (Neilssen and Scheepers 1992;Peattie 2001) or whether they undertake a few (different) activities or carry out a wide range of green or ethical activities (McDonald and Oates 2006).…”

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

“…Some research clearly indicates that committed environmentalists were more likely to purchase products on their environmental credentials, with price being less of a factor in the purchase decision. 24 In order to explain the impact of price and quality on consumers ' green demand, this study attempts to combine those factors with the demographic profi les of consumers forming distinct clusters or market segments, along with their environmental beliefs.…”