Green Consumption

Atkinson, Lucy

doi:10.1002/9781118989463.wbeccs141

Cited by 4 publications

(4 citation statements)

References 11 publications

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“…Further, consumers increasingly state to prefer sustainable brands, and this is confirmed by the higher growth of products with sustainable claims compared to traditional alternatives in some categories (White et al, 2019). However, there is a big gap between intention and actual behaviour (Atkinson, 2015; White et al, 2019). Green consumption refers to the choice of environmentally friendly goods and services (Atkinson, 2015) and emerged to be a highly complex process affected by a number of different aspects, such as consumer values, norms and habits (Peattie, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…However, there is a big gap between intention and actual behaviour (Atkinson, 2015; White et al, 2019). Green consumption refers to the choice of environmentally friendly goods and services (Atkinson, 2015) and emerged to be a highly complex process affected by a number of different aspects, such as consumer values, norms and habits (Peattie, 2010). This prompts the need for research characterized by a greater level of interdisciplinarity to study the topic (Peattie, 2010).…”

Section: Introductionmentioning

confidence: 99%

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Which are the determinants of green purchase behaviour? A study of Italian consumers

2021

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Green purchase behaviour is receiving a growing attention in the academic community, as understanding it is crucial for the growing number of companies developing and marketing green products. In order to provide a broader and novel picture of the phenomenon, this study extends the widely used Theory of Planned Behaviour (TPB) model in several ways, through a large survey of Italian consumers. First, three dimensions of green purchase behaviour are considered, namely, the willingness to pay a premium price, the green purchase frequency and the green purchase satisfaction. Second, several antecedents are considered simultaneously. Third, new (consumer creativity) or so far marginally studied (materialism and green practices) antecedents are included. Fourth, the mediating roles of green purchase satisfaction and willingness to pay a premium price in the link between the considered antecedents and the frequency of green purchase are investigated.Results show that the three dimensions of green purchase behaviour have different antecedents, so highlighting that green purchase behaviour is a multi-faceted phenomenon that should not be studied as a single general concept. Personal norms and value for money emerged to be very relevant predictors. The significant effects of creativity, materialism and green practices provide evidence that extending the TPB model with these three antecedents is useful to more deeply understand green purchase behaviour. Green purchase satisfaction is the strongest predictor of purchase frequency and mediates the effects of personal norms and value for money.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Which are the determinants of green purchase behaviour? A study of Italian consumers

2021

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“…Furthermore, Bangsa and Schlegelmilch (2020) argue that green consumption values are among the main factors positively influencing consumer choice, preference, and intention to purchase sustainable products. According to Atkinson (2015), green consumption can be described as a choice of environmentally friendly goods and services.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Antecedents of Consumers’ Green and Materialistic Values Conflict: The Case of Baltic Economy

Markauskaitė,

Rūtelionė,

Bhutto

2024

EREM

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In societies where consumers hold both green and materialistic values, which can be described as incompatible values, a conflict of values arises. Previous research on the green and materialistic value conflict has focused mainly on their negative consequences for consumer well-being. The antecedents of green and materialistic value conflict remain unclear. This research aims to determine the antecedents of consumers’ green and materialistic value conflict. Using a quantitative research strategy, data were collected following the survey method. The results of this research reveal that the effect of impulsive buying on the conflict between green and materialistic values is significant and positive, which means that impulsive buying reinforces the value conflict. Furthermore, the results show that the effect of mindfulness on the conflict between green and materialistic values is significant and negative, which means that mindfulness reduces the value conflict. These findings add substantially to our understanding of antecedents by adding new knowledge on the relatively under-researched antecedents of the conflict between green and materialistic values.

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“…Although the terminology of sustainable consumption appeared in Agenda 21 – the main document from the United Nations Conference on Environment and Development, held in Rio de Janeiro in 1992 (Jackson, 2014), the first definition of “sustainable consumption” or “green consumption” was first proposed by the Oslo Symposium on Sustainable Consumption in 1994 (Liu et al , 2017; Atkinson, 2015). It refers to “the use of goods and services that responds to basic needs and brings a better quality of life while minimizing the use of natural resources, toxic materials and emissions of waste and pollutants over the life cycle, so as not to jeopardize the needs of future generations” (Liu et al , 2017; Atkinson, 2015). Sustainable consumption (Wang et al , 2014), green consumption (Nguyen et al , 2018), environmentally responsible consumption (Gupta and Agrawal, 2018) and environment-friendly consumption (Takahashi, 2021) have been often used interchangeably by scholars.…”

Section: Theoretical Background and Research Frameworkmentioning

confidence: 99%

The effectiveness of social norms in promoting green consumption

Do,

2023

SRJ

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Purpose Given the seriousness of environmental issues, academic research has proposed social norms as an effective policy tool to encourage a wide range of pro-environmental behaviors, including green consumption. However, tangible evidence of the effectiveness of the social norm approach for green consumption behaviors is unreconciled, raising controversy about such a strategy. Considering that social norm interventions are only effective when targeted at the right consumers, this study aims to focus on exploring the role of individual difference factors, namely, social power value-, social face value- and independence orientations, in clarifying the effects of social norms on green consumption behaviors. Design/methodology/approach The study uses hierarchical ordinary least squares regression to test the hypotheses with survey data from 269 consumers in Southeast Asia. Findings The study reveals that perceived social norms positively predict green consumption behaviors, providing additional evidence for the effectiveness of the social norms. It also finds that the perceived social norms have a stronger impact on the green consumption behaviors of consumers who value social power and social face. However, the effect becomes weaker for consumers with a strong tendency toward independence. Originality/value This study highlights the importance of individual difference factors in explaining the effectiveness of social norms. The current findings also offer insightful implications for designing more effective social influence approaches for constructing green consumption culture.

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Green Consumption

Cited by 4 publications

References 11 publications

Which are the determinants of green purchase behaviour? A study of Italian consumers

Which are the determinants of green purchase behaviour? A study of Italian consumers

Exploring Antecedents of Consumers’ Green and Materialistic Values Conflict: The Case of Baltic Economy

The effectiveness of social norms in promoting green consumption

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