Green consumers in the 1990s: Profile and implications for advertising

Roberts, James A.

doi:10.1016/0148-2963(95)00150-6

Cited by 1,255 publications

(1,525 citation statements)

References 32 publications

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“…reduced emissions, recyclable materials) offers additional benefits for consumers than the purchase of conventional products (Roberts, 1996). Information regarding environmental brand benefits can be provided through persuasive arguments describing a product's relevant environmental advantages (Hartmann & Apaolaza-Ibáñez, 2009; or through verification seals that refer to a product's environmental performance or characteristics such as recyclable materials (Bickart & Ruth, 2012).…”

Section: Utilitarian Environmental Benefitsmentioning

confidence: 99%

“…Grimmer & Woolley, 2014;Hartmann et al, 2005;Schuhwerk & Lefkoff-Hagius, 1995;Searles, 2010;Spack, Board, Crighton, Kostka, & Ivory, 2012). Green consumerism, however, significantly varies by age, education, and gender (Atkinson & Kim, 2015;Roberts, 1996;Shrum, McCarty, & Lowrey, 1995), so student samples lack population validity and are of limited use when investigating the effects of green advertisements.…”

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confidence: 99%

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The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Schmuck

Matthes

Naderer

et al. 2017

Environmental Communication

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Section: Utilitarian Environmental Benefitsmentioning

confidence: 99%

mentioning

confidence: 99%

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Schmuck

Matthes

Naderer

et al. 2017

Environmental Communication

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“…Batley et al, 2001). Findings from this research have been inconclusive or sometimes contradictory (Roberts, 1996;Wagner, 1997;Straughan & Roberts, 1999) and have prompted work on different kinds of green or ethical consumer (McDonald et al, 2006a;McDonald et al 2006b) and new ways of conceptualising green or ethical consumption as a problem (Peattie, 1999).…”

Section: Fmcgsmentioning

confidence: 99%

Comparing sustainable consumption patterns across product sectors

McDonald

Oates

Thyne

et al. 2009

Int J Consumer Studies

106

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In this paper, we present findings from two qualitative studies where we explored sustainable consumption practices through examining consumers' information search and decision‐making processes for recent purchases of five categories of goods/services: fast moving consumer goods (such as foodstuffs and household products), white goods (such as fridges and washing machines), small electrical products (such as TVs and computers), green energy tariffs (such as electricity from renewable sources) and tourism (such as flights). This research has provided us with a set of rich data which explores the nature and extent of sustainable consumption practices across different product sectors. A comparative analysis has allowed us to draw out patterns of consumer behaviour for different product and service types. Our findings suggest that even the same green consumer will not use the same information sources or decision‐making criteria, consider the same options or focus on the same industry actors, for products in different sectors. However, we have identified some degree of consistency in purchases within sectors. We present these sector‐specific patterns of consumer behaviour and highlight differences in the criteria utilized and the research norms in each sector.

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“…In our survey, green consumerism was measured using respondents' engagement in purchasing six green products that are commonly used in green consumerism studies: fairtrade coffee or tea, phosphate-free laundry detergent, recycled writing paper, recycled toilet paper, organic food and locally produced products (Sparks & Shepherd 1992;Roberts 1996;Gilg et al 2005). We measured how often the respondents purchased green products using a five-category rating scale, ranging from 'never' to 'always'.…”

Section: Data Collectionmentioning

confidence: 99%

Sympathy for the environment predicts green consumerism but not more important environmental behaviours related to domestic energy use

et al. 2016

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SUMMARYHousehold consumption is a major contributor to global greenhouse gas emissions. Some behaviours (for example energy use and vehicle use) may have far larger impacts than others (for example green consumerism of household products). Here, the driving forces of green consumerism and two domestic energy uses (electricity consumption and vehicle fuel use) are compared. This study found that environmental attitudes predicted green consumerism, but not electricity consumption or vehicle fuel use. Furthermore, green consumerism was correlated with income and individual level demographic factors, while energy consumption was primarily predicted by household size and structural constraints. Because household energy consumption has greater environmental impacts than green consumerism, policies that aim to improve pro-environmental attitudes may not be effective in mitigating greenhouse gas emissions. Policies should rather aim to change structural constraints influencing transportation and household energy decisions and improve the conspicuousness of household energy consumption.

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Green consumers in the 1990s: Profile and implications for advertising

Cited by 1,255 publications

References 32 publications

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Comparing sustainable consumption patterns across product sectors

Sympathy for the environment predicts green consumerism but not more important environmental behaviours related to domestic energy use

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