2019
DOI: 10.1002/mar.21199
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“Green cannibalism” or an “organic inside job”? Empirical insights into the rivalry of ethical grocery types

Abstract: Despite having favorable purchase intentions toward organic groceries, the respective purchase behavior falls often short. This so-called intention-behavior gap is investigated by exploring the impact of competing ethical products fulfilling green consumption motives ("green fit") as well or lacking credibility of organic groceries on organic purchase behavior. The first two studies (n 1 = 225; n 2 = 321) assessing actual and reported purchase behavior are testing the impact of perceived substitutability of lo… Show more

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Cited by 16 publications
(11 citation statements)
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References 70 publications
(167 reference statements)
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“…energy conservation) are usually evaluating product categories, such as organic foods, for measuring "green consumption" (Ngobo, 2011, Van Doorn & Verhoef, 2015, de-Magistris, & Gracia, 2016, Frank & Brock, 2019, while fair trade has commonly been seen as part of socially responsible consumption (de Pelsmacker & Janssens, 2007, Frank & Brock, 2019. Some authors have aimed to assess "competitive situation of the ethical grocery market" (p. 598, Frank & Brock, 2019). They find fair trade products as complementary products, while local and organic groceries as substitutes to each other when consumers buy "green" (Frank & Brock, 2019).…”
Section: Responsible Sustainable Consumer Behavior and Sustainabilitymentioning
confidence: 99%
See 3 more Smart Citations
“…energy conservation) are usually evaluating product categories, such as organic foods, for measuring "green consumption" (Ngobo, 2011, Van Doorn & Verhoef, 2015, de-Magistris, & Gracia, 2016, Frank & Brock, 2019, while fair trade has commonly been seen as part of socially responsible consumption (de Pelsmacker & Janssens, 2007, Frank & Brock, 2019. Some authors have aimed to assess "competitive situation of the ethical grocery market" (p. 598, Frank & Brock, 2019). They find fair trade products as complementary products, while local and organic groceries as substitutes to each other when consumers buy "green" (Frank & Brock, 2019).…”
Section: Responsible Sustainable Consumer Behavior and Sustainabilitymentioning
confidence: 99%
“…Some authors have aimed to assess "competitive situation of the ethical grocery market" (p. 598, Frank & Brock, 2019). They find fair trade products as complementary products, while local and organic groceries as substitutes to each other when consumers buy "green" (Frank & Brock, 2019).…”
Section: Responsible Sustainable Consumer Behavior and Sustainabilitymentioning
confidence: 99%
See 2 more Smart Citations
“…Consequently, modelers attempt to identify factors and processes that may hinder SCB. Among the most common, are explanations of the IBG such as barriers to SCB such as price premiums overtaking consumers' willingness to pay extra [103,104], the unavailability of sustainable/green alternatives [104,105] and lower perceived quality [106]. Further common explanations of the gap include situational factors, such as citizen-consumer role conflicts [107], and information-based reasons like lack of knowledge or trust regarding some sustainable product/service [108] and information overload, typically present in a market setting [109].…”
Section: Perspectives On the Intention-behavior Gap In Sustainable Comentioning
confidence: 99%