Green Campaign of Food Waste Handling: Communicating the Food Sustainability

Abstract

Several cities in Southeast Asia are dealing with a variety of issues related to food waste management. The rapid growth of fast food retail in Jakarta, Manila, and Bangkok has resulted in a high level of food waste. This food waste, if not properly processed, will be harmful not only to individual health but also to the environment. Food waste management, which is primarily the responsibility of retail companies, requires the use of effective strategies and tactics. Some of the tactics that can be used include increasing consumer awareness, changing the behaviours of corporate agents, and adjusting stores and items. Another strategic approach is to lobby the government to enforce food waste management regulations. The purpose of this study is to determine which communication channels are effective in communicating the dangers and environmental awareness of the impact of food waste, based on public perception in the Southeast Asian community. How do Southeast Asians handle food waste, manage food waste, and become aware of the dangers of food waste? This study employs a quantitative approach, with questionnaires distributed at random via Google Form to 400 respondents, including 198 Indonesians, 105 Filipinos, 73 Thais, and 24 Singaporeans. According to the study’s findings, the majority of respondents were aware of the food waste problem and took measures to address it effectively. The remaining respondents were already aware of the dangers posed by food waste, but chose to disregard the gravity of the situation. Some respondents, however, are completely unaware of their food waste. Another finding is that Singaporeans have the highest level of awareness in Southeast Asia, with more than 65 percent of Singaporeans aware of the environmental dangers posed by food waste.

Food waste warriors: Indonesian communities engage through workshops and social media education

“…In targeting teenagers, the campaign uses social media such as Instagram and Youtube to reach the audience. Instagram and Youtube are the most effective platforms to spread food waste information since they are the most frequently used social media application for teenagers [26], [3]. The media has the possibility of affecting food waste regulation development.…”

Agricultural extension: is it still relevant?

“…The transition towards sustainability not only affects the agricultural practices being advocated, but also requires a more profound comprehension of ecological principles and climate-smart agriculture. The career trajectory of extension officers is transforming to incorporate a greater focus on sustainability, rendering it a potentially gratifying domain for individuals who are fervent about positively impacting environmental preservation and ensuring food security (De Leon et al, 2021;Susilo et al, 2022).…”

“…Sharma et al, 2023). While there have been significant advancements in AI, it is important to recognise and emphasise agriculture's crucial role in ensuring food security, promoting environmental sustainability, achieving economic prosperity, and maintaining social stability (De Leon et al, 2021;Susilo et al, 2022).…”

“…In addition, agriculture is closely linked to environmental sustainability, a pressing concern given the current challenges of climate change and ecological degradation Füssel & Klein, 2006;Kundzewicz et al, 2018;Pacoma, 2019;Susilo et al, 2021Susilo et al, , 2022. Intensive industrial agriculture techniques have resulted in common consequences such as soil erosion, water pollution, deforestation, and biodiversity loss (Gardezi et al, 2023;Rattan, 2023).…”

Digital Marketing Communication Model of Healthy Eat Lifestyle among Vegan on Indonesia

“…Vegetarianism is more than just a dietary choice; it represents a distinct cultural lifestyle that has gained prominence in recent years. With a focus on abstaining from the consumption of meat and sometimes other animal products, vegetarianism has become a global movement encompassing various cultures and communities [3]- [5]. From religious practices to environmental concerns and ethical beliefs, vegetarian culture is shaped by a multitude of factors and has a significant impact on individuals and society as a whole.…”