Green Brand as a New Pattern of Energy-Efficient Consumption

Abstract

In the conditions of the spread of globalization processes, growing interdependence, and interconnectedness of countries, a significant intensification of the academic society efforts to ensure national energy security and independence is necessary. The purpose of the paper is to provide a systematic review of the scientific environment aimed at analysing the contents and features of scientific publications dealing with new trends and patterns in sustainable energy consumption. In order to create a semantic and definition basis and research the main trends of scientific publications on the subject of developing energy efficiency and sustainable consumption, the paper carried out a bibliometric analysis concerning the categories «energy efficient» and «energy consumption» using the Scopus and VOSviewer tools. The main question is, what are the main scientific and research trends and patterns in the field of energy efficiency and sustainable consumption? For this purpose, the quantity and quality tendencies of the scientific articles which are studying issues connected with energy efficiency and sustainable consumer behaviour were determined. A sample of more than 24000 scientific publications on this issue was generated from publications indexed by the Scopus database. The study period covers 2001-2021. On the global level, the analysed investigated area is represented by the countries: China, the USA, and India. VOS viewer tools were used to systemize 5 clusters of scientific articles that analysed sustainable energy consumption from different points of view. Identification of regularities in the developing of scientific approaches to energy-efficient consumption and developing sustainable energy sector was carried out using bibliometric analysis, which has made it possible to describe the dominant retrospective evolutionary and temporal tendencies in the development of this theory concerning the concepts of sustainable development, environmental management, and development of renewables. As a result, one of the most significant trends is a green brand and tendencies connected with developing green marketing and green consumer awareness.

The role of country's green brand and digitalization in enhancing environmental, social, and governance performance

“…The concept of a country's green brand is often associated with the perception of the country's environmental performance and sustainability efforts (Chygryn et al, 2022;Us et al, 2022). A country's green brand can be built by promoting environmental policies, initiatives, and practices that enhance its natural resources and mitigate negative impacts on the environment (Ziabina & Dzwigol-Barosz, 2022;Mehraj & Qureshi, 2022).…”

“…This, in turn, can positively influence the country's ESG performance. A country's green brand can directly impact its ESG performance by enhancing its environmental impact and social responsibility (Ishaq, 2021;Chygryn et al, 2022;Us et al, 2022). For instance, a country with a strong green brand may attract more investment in renewable energy and sustainable infrastructure (Us et al, 2023;Vanickova, 2020;Rozmiarek et al, 2022), which can improve its environmental impact and ESG performance.…”

City branding as a tool for developing the territory competitiveness

“…АНАЛІЗ ОСТАННІХ ДОСЛІДЖЕНЬ ТА ПУБЛІКАЦІЙ Дослідження динаміки та особливостей наукових публікацій з тематики брендингу міст здійснено за допомогою інструментарію Scopus Analytics [1][2][3][4][5][6][7][8][9]. Це дозволило проаналізувати динаміку публікаційної активності та основні предметні галузі досліджень.…”

Analysis of accidental transmission impacts in the chain «waste management system – public health»

“…Waste management is closely related to energy-efficient consumption (Chygryn et al, 2022;Vasylieva et al, 2019), smart grids (Lyulyov et al, 2021), renewable energy system (Kolosok et al, 2021;Rosokhata et al, 2021), energy and economic security (Samusevych et al, 2021).…”

“…There are also works devoted to various aspects public health (Vasylieva et al, 2020;Smiianov et al, 2020;Letunovska et al, 2021), resilient healthcare organisation (Chygryn and Khomenko, 2023), population health (Kuzior et al, 2022), social sector (Lyeonov et al, 2021).…”