Green approaches in Hong Kong’s fast-food restaurants and its effects on corporate image

Wong, Anthony

doi:10.17722/jorm.v5i2.124

Cited by 3 publications

(3 citation statements)

References 38 publications

(58 reference statements)

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“…In recent years, it has become evident that consumers feel increasingly responsible for sustainable consumption and production issues that go beyond their individual needs (Stolle et al, 2005), show a growing interest in understanding what firms they support are doing to address social and environmental issues (Sen & Bhattacharya, 2001), and are gradually increasing their willingness to purchase from firms they perceive as responsible (Parsa et al, 2015). The 3Rs significantly contribute to satisfy customers with safe and quality products and, at the same time, these principles support firms in reducing their footprints and costs (Tong & Wong, 2016). In this perspective, waste treatment ranks first among the activities firms could activate to react to legislative environmental pressure and enhance their reputation among customers.…”

Section: Waste Treatment and Brand Reputationmentioning

confidence: 99%

Do circular economy practices affect corporate performance? Evidence from Italian large‐sized manufacturing firms

Mazzucchelli

Giudice

Bua

2022

Corp Soc Responsibility Env

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In recent years, corporate social responsibility has become the most outstanding challenges for firms and circular economy has emerged as an innovative business model able to transform corporate social responsibility into actions. Even if by adopting such a strategic model firms could enhance their performance, results continue to be mixed and unclear. The aim of the paper is twofold. First, the study investigates the effect of three circular economy practices (waste treatment, reduction and recycling), on brand reputation and financial performance. Second, the study tests the role of brand reputation in mediating the relationship between circular economy practices and financial performance. The findings highlight the crucial role of 3Rs practices and of brand reputation in enhancing firm performance. This paper contributes to a better understanding on the relationship between circular economy practices, as sustainable strategic and managerial practices, and firm performance, in both marketing and financial terms. Moreover, it sheds light on circular economy implementation and its effect at the firm level, by analyzing managers perceptions on how firms and policy makers have to incorporate the circular economy concept in their sustainability agenda.

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Section: Waste Treatment and Brand Reputationmentioning

confidence: 99%

Do circular economy practices affect corporate performance? Evidence from Italian large‐sized manufacturing firms

Mazzucchelli

Giudice

Bua

2022

Corp Soc Responsibility Env

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“…According to Graafland et al (2004) Wong (2016) found that implementing green approaches in fast-food restaurants can enhance customer satisfaction and loyalty. These studies emphasize the significance of CSR in the fast-food industry and its environmental impact.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The influence of corporate social responsibility on repurchase intention: The mediating effect of satisfaction

Vo Minh,

Phan Nguyen Thao,

Truong Tan

et al. 2023

Innovative Marketing

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The study evaluates the impact of corporate social responsibility (CSR) on customer satisfaction and repurchase intention in the fast food service business in Vietnam. This study used quantitative research methods with a sample of 414 customers aged 18 and older who have used fast food service in Vietnam. Primary data were collected based on customers’ willingness to provide information through questionnaire links on social networking platforms such as Facebook and Zalo. Structural equation modeling and mediating effect analysis were used to test the correlation between components in the research model. Research results have identified three components of CSR, including community responsibility, environmental responsibility, and ethical responsibility in business, that directly and positively influence customer satisfaction. The results validate the mediating influence of satisfaction on the correlation between CSR components (community, environmental, and ethical responsibility) and repurchase intention, which very few previous studies have performed. These findings theoretically contribute to the literature, verifying three CSR components from the customer’s point of view in the fast food service business, including community, environmental, and ethical responsibility. Expanding the theory on factors affecting customer satisfaction and promoting cause-related marketing, prosocial behavior, and competitive advantage theory is necessary. As for managerial contributions, fast food business brands are suggested to invest and increase their CSR activities.

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“…Examples of these activities include engaging in social affairs and providing fair treatment to employees (David, Kline & Dai, 2005) reducing the consumption of natural resources (Manaktola & Jauhari, 2007) and respecting the environment (Salmones, Crespo & Bosque, 2005). Later on it was found that CSR could also enhance brand image of restaurants, with positive effects on its performance (Tong & Wong, 2016). It was found that when making purchase decisions, customers are not only influenced by tangible factors (such as price), but intangible aspects such as brand image (Cretu & Brodie, 2007;Ramesh et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Effect of CSR on Restaurants’ Brand Image and Customers’ Brand Attitudes as Evidenced by Their Purchase Intentions

Omidvar,

Deen

2023

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This study aims to identify CSR dimensions which affect restaurants’ brand image and customers’ brand attitudes and assess the impact of these two mediating variables impact on customers’ purchase intentions. The study is based on information from 417 questionnaires distributed among restaurant customers in Tehran. Structural equation modelling (SEM) was used to test the conceptual model and results reveal that economic CSR is inversely correlated with brand image and brand attitude, although this relationship is not significant. This means that if customers feel that restaurants pay too much attention to profitability, they may have a negative attitude towards these restaurants. Other CSR dimensions (legal, ethical, philanthropic and environmental) were found to have a positive effect on brand image and customers’ brand attitudes, both of which make them more likely to use their services. Therefore, restaurant owners should be aware of different implications of CSR activities and choose those that are likely to improve restaurants’ brand image and be positively perceived by customers.

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Green approaches in Hong Kong’s fast-food restaurants and its effects on corporate image

Abstract: -

Cited by 3 publications

References 38 publications

Do circular economy practices affect corporate performance? Evidence from Italian large‐sized manufacturing firms

Do circular economy practices affect corporate performance? Evidence from Italian large‐sized manufacturing firms

The influence of corporate social responsibility on repurchase intention: The mediating effect of satisfaction

The Effect of CSR on Restaurants’ Brand Image and Customers’ Brand Attitudes as Evidenced by Their Purchase Intentions

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