Green Advertising and the Reluctant Consumer

Zinkhan, George M.; Carlson, Les

doi:10.1080/00913367.1995.10673471

Cited by 247 publications

(160 citation statements)

References 2 publications

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“…Others may choose to use our analysis as a template in order to clarify construct definitions and thinking in other fields of inquiry that are also experiencing rapid proliferation of terminology. In general, relatively young fields of inquiry struggle with definitional and measurement issues (Kuhn, 1962); examples of such young fields might include areas of international business (DuBois & Reeb, 2000), green advertising (Zinkhan & Carlson, 1995), and corporate social responsibility (M.-D. P. Lee, 2008). Thus, we would suggest that by (1) carefully tracking the historical changes in conceptualizations of key constructs, (2) clarifying the meanings of integral core components of constructs, and (3) offering appropriate methods to measure the synthesized and clarified constructs, researchers in these and other young fields might be better able to help move knowledge in their fields forward.…”

Section: Discussionmentioning

confidence: 99%

Time for Reflection: A Critical Examination of Polychronicity

2010

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Both researchers and practitioners are increasing their attention to the multitasking demands of contemporary work contexts, and previous work suggests polychronicity plays a central role in the motivation of individuals to perform multiple tasks simultaneously. However, our detailed examination of existing literature reveals a wide range of conceptualizations and operationalizations of this construct, as well as incongruent results concerning the effects of polychronicity on behavior and performance. In this article, we develop recommendations for defining and measuring polychronicity more precisely, we examine and compare existing work on predictors of polychronicity, and we address the equivocal relationship between polychronicity and performance. We conclude with implications for future research.

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Section: Discussionmentioning

confidence: 99%

Time for Reflection: A Critical Examination of Polychronicity

2010

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“…Many previous studies have also stressed the importance of green advertising [107][108][109][110], suggesting that utilizing the natural environment in advertising makes customers feel close to nature which in turn stimulates consumption. Thus, if airline managers develop and use effective advertisements focusing on natural environment such as fields, forests and mountains, passengers are more likely to have a good image about the airline.…”

Section: Managerial Implicationsmentioning

confidence: 99%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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Abstract:In recent years, as natural environmental problems have become more serious, environmentally friendly airlines have been attracting attention from many practitioners and scholars. The purpose of this study was to apply the concept of psychological benefits of green brands in an environmentally friendly airline context. Based on the theoretical relationships between the conceptual constructs, a model was developed and then evaluated using data collected from 322 airline passengers in Korea. The results indicated that the three sub-dimensions of psychological benefits of green brands (i.e. warm glow, self-expressive benefits and nature experiences) help to enhance the overall image of an environmentally friendly airline. Furthermore, the overall image plays an important role in the formation of three outcome variables: intentions to use, word-of-mouth intentions and willingness to pay more. Lastly, gender moderates the relationship between overall image and intentions to use.

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“…It refers to all appeals that target the needs and desires of environmentally concerned stakeholders (Zinkhan & Carlson, 1995). The studies on green communication can be divided into two specific research streams.…”

Section: Green Advertisingmentioning

confidence: 99%