2023
DOI: 10.1016/j.heliyon.2023.e20731
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Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model

Nahida Sultana,
Rubaiyat Shaimom Chowdhury,
Afruza Haque
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Cited by 5 publications
(5 citation statements)
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“…The likelihood of users accepting and utilizing FinTech platforms increases when they feel that the service provider is committed to protecting their financial information. Second, the results also revealed that the usage of FinTech services is significantly and favorably impacted by service quality (Hypothesis 2), in line with other studies (Ahmed et al 2021;George and Sunny 2023;Gautam and Sah 2023;Sultana et al 2023). In other words, the quality of the FinTech products like user-friendly designs, extensive features, speed, customization options, quick customer support, and clear communication can attract users to FinTech platforms and promote continuous usage of these services.…”
Section: Discussionsupporting
confidence: 85%
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“…The likelihood of users accepting and utilizing FinTech platforms increases when they feel that the service provider is committed to protecting their financial information. Second, the results also revealed that the usage of FinTech services is significantly and favorably impacted by service quality (Hypothesis 2), in line with other studies (Ahmed et al 2021;George and Sunny 2023;Gautam and Sah 2023;Sultana et al 2023). In other words, the quality of the FinTech products like user-friendly designs, extensive features, speed, customization options, quick customer support, and clear communication can attract users to FinTech platforms and promote continuous usage of these services.…”
Section: Discussionsupporting
confidence: 85%
“…High service quality includes secure and reliable services, which positively influence users' confidence in the digital platform (Mujinga 2020). Customer loyalty and sustainable use of FinTech services are facilitated by positive perception of service quality, which also contributes to satisfaction and overall positive user experiences (George and Sunny 2023;Gautam and Sah 2023;Sultana et al 2023). As a result, the following hypothesis was framed.…”
Section: Service Quality and Fintech Usementioning
confidence: 99%
“…Peneliti selanjutnya membuat instrumen penelitian berupa kuesioner yang akan mewakilkan setiap variabel yang telah ditentukan berdasarkan item atau konstruk yang ada pada model UTAUT oleh Venkatesh et al (2003) [13] dan Sultana et al (2023) [14]. Kemudian, kuesioner yang berbentuk Google Form akan disebar kepada sampel secara online, setelah didapatkan data hasil kuesioner akan dilakukan pengujian kuesioner yang dimana akan dilakukan uji validitas dan reliabilitas guna mengetahui kelayakan kuesioner tersebut.…”
Section: Gambar 1 Flowchart Tahapan Penelitianunclassified
“…UTAUT merupakan sebuah model yang dipakai untuk menjelaskan niat dan perilaku pengguna dalam penggunaan teknologi informasi, Model ini memiliki empat variabel independen yaitu performance expectancy, effort expectancy, social influence, dan facilitating conditions dengan dua variabel dependen yang dipengaruhi yaitu behavioural intention dan use behaviour yang menentukan penerimaan penggunaan teknologi [13]. UTAUT adalah model yang efektif dan banyak digunakan untuk mengukur bagaimana pengguna mengadopsi dan menggunakan teknologi baru, baik di lingkungan individu maupun organisasi [14].…”
Section: E Model Dan Hipotesis Penelitianunclassified
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